Minister of Canadian Heritage Melanie Joly takes to the stage to outline the government’s vision for cultural and creative industries in a digital world in Ottawa on Thursday. (Adrian Wyld/The Canadian Press)

Minister of Canadian Heritage Melanie Joly takes to the stage to outline the government’s vision for cultural and creative industries in a digital world in Ottawa on Thursday. (Adrian Wyld/The Canadian Press)

Netflix to invest $500M in Canada as part of feds’ new cultural plan

New vision includes leaning heavily on Americans

The Liberal government’s way forward to promote and encourage Canadian culture at home also includes leaning heavily on those influencing it from south of the border.

Heritage Minister Melanie Joly’s much-awaited reboot of federal cultural policy includes some new tax dollars, but the government is also highlighting a $500 million deal with Internet streaming giant Netflix as part of the hoped-for cultural renaissance.

And the Liberals don’t intend to stop there; in a speech unveiling the new “Creative Canada” policy, Joly said she wants to make sure all foreign platforms are part of the promotion and protection of Canadian stories.

“We want them to participate in our goals to support the creation and discovery of Canadian content that showcases our talent, our cultures and our stories,” she said in a prepared text of her remarks.

“I’m pushing for commitments that benefit our industries.”

The deal with Netflix sets up a Canadian branch of operations for the company and commits Netflix to investing $500 million over five years in original productions in Canada. The deal, agreed to under the Investment Act, means, among other things, that if Netflix doesn’t live up to its side of the bargain, the government could impose fines.

Joly also highlighted initiatives underway by Google and Facebook; the latter will help fund digital journalism development in a new program with Ryerson University.

The state of Canada’s news media — declining revenues and readership for traditional outlets being among the major challenges — was given a nod by Joly but no new federal cash.

“Our approach will not be to bail out industry models that are no longer viable,” she said.

“Rather, we will focus our efforts on supporting innovation, experimentation and transition to digital.”

The policy comes after months of consultation with a wide range of players in Canada’s cultural sector, many of whom had hoped to see new broadcasting players like Netflix or YouTube become part of the formal regulatory landscape for Canadian companies, which requires them to air certain levels of Canadian content and contribute financially to a fund to help develop it.

Private broadcasters’ contributions to the Canadian Media Fund have been dwindling in line with dropping revenues and Joly announced Thursday that the federal government will increase its own share of that fund in order to keep its balance sheet steady.

The Liberals are also looking for new markets for the content which funds like that help generate. They are setting up a new creative export strategy and will finance it with $125 million over five years.

But that’s about it for new money in the policy, for now.

The government is looking at modernizing many of the other funds that contribute to the development of Canadian culture, like those which support the book and periodical industries. Cash already set aside in previous federal budgets for cultural programs will also be allocated to the establishment of creative startup businesses.

Several pieces of legislation are also up for review, including the Copyright Act and Broadcasting Act and there will also be a broad review of the CRTC.

The Canadian Press

Note to readers: This is a corrected story. A previous version said the government will contribute $100 million over four years to a creative export strategy.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Oak Bay resident Hugh Thompson died Friday, May 7. (GoFundMe photo)
Oak Bay dad dies mountain biking near Shawnigan Lake

Community rallies around family with online fundraiser

(Black Press Media file photo)
Victoria police use bean bag round in arrest

Man arrested for assault with weapon, uttering threats

Test positivity rates in Greater Victoria from April 23 to 29. (BC CDC data)
Leaked data shows View Royal top of COVID-19 list for Greater Victoria

View Royal mayor says week was a blip for the township, not the norm

A member of the Downtown Victoria Business Association Clean Team works along Fort Street. The team will be working weekends from May through September, providing seven day a week coverage. (Photo courtesy DVBA)
Downtown Victoria cleanup service expanded for spring, summer

Clean Team members to patrol sidewalks seven days a week through September

Gwen Spencer Hethey is one of four athletes being inducted into the Greater Victoria Sports Hall of Fame this year. Here, she is pictured with her mentor Major Frederick Richardson. (Courtesy of Greater Victoria Sports Hall of Fame)
Four new names added to Greater Victoria Sports Hall of Fame

Matt Pettinger, Gwen Spencer Hethey, Peter Lawless and Roger Skillings being inducted

A bullet hole is seen in the windshield of an RCMP vehicle approximately 4 km from Vancouver International Airport after a one person was killed during a shooting outside the international departures terminal at the airport, in Richmond, B.C., Sunday, May 9, 2021. THE CANADIAN PRESS/Darryl Dyck
Homicide team IDs man in fatal YVR shooting as police grapple with spate of gang violence

Man, 20, charged in separate fatal shooting Burnaby over the weekend

The Canadian Forces Snowbirds are in the Comox Valley for their annual spring training. Photo by Erin Haluschak
Suspected bird strike on Snowbirds plane during training in Comox

Pilot followed protocols and landed the aircraft on the ground without any problems

BCIT. (Wikimedia Commons)
BCIT apologizes after employee’s ‘offensive and hurtful’ email leaked to Métis Nation

BCIT says employee’s conduct has been investigated and addressed

An adult male yellow-breasted chat is shown in this undatd photograph on lands protected in collaboration between the En’owkin Centre and Penticton Indian Band with support through ECCC. The rescue from near extinction for a little yellow bird hinges on the wild rose in British Columbia’s Okanagan Valley, a researcher says. THE CANADIAN PRESS/HO, A. Michael Bezener/ En’owkin Centre 2020 *MANDATORY CREDIT*
Rare yellow birds need wild roses to survive in British Columbia: researcher

The importance of local wild roses emerged over a nearly 20-year experiment

Alberni Valley Bulldogs forward comes away with the puck after a battle along the boards with Grizzlies defenceman Jake Veilleux. (ELENA RARDON / ALBERNI VALLEY NEWS)
BCHL: Victoria Grizzlies named Island Champions

Grizzlies edged Alberni Valley Bulldogs in back-to-back matches to claim title

RCMP officers search around rows of luggage carts as screens block off an area of the sidewalk after a shooting outside the international departures terminal at Vancouver International Airport, in Richmond, B.C., Sunday, May 9, 2021. THE CANADIAN PRESS/Darryl Dyck
Police say gang conflict in Metro Vancouver may be behind shooting death at airport

Police said this generation of gangsters is taking things to new level and have no regard for community safety

RCMP are looking for information on an alleged shooting attempt near an elementary school in Smithers March 10. (Phil McLachlan/Capital News/Stock)
UPDATE: Man killed in brazen daylight shooting at Vancouver airport

Details about the police incident are still unknown

Pieces of nephrite jade are shown at a mine site in northwestern B.C. in July 2019. THE CANADIAN PRESS/HO-Tahltan Central Government MANDATORY CREDIT
Indigenous nation opposes jade mining in northwestern B.C.

B.C.’s Mines Act requires operators to prepare a plan to protect cultural heritage resources

The body of Brenda Ware, 35, was found along Highway 93 in Kootenay National Park on Thursday, May 6, 2021. (RCMP handout)
RCMP ask for tips after woman’s body found in Kootenay National Park

Brenda Ware was found along Highway 93 in the park, 54 kilometres north of the town of Radium

Most Read