Best friends Lori Joyce

Best friends Lori Joyce

Reality TV show documents Saanich’s business savvy Cupcake girls

Twenty years ago, best friends Heather White and Lori Joyce bonded as employees of Mayfair Shopping Centre.

The two women knew they wanted to stop making money for other people and launch their own business one day, but as 15 year olds, they weren’t sure how.

Their answer came 11 years later in New York when Joyce brought White to a bakery, specifically for a cupcake. White liked it so much, she figured they should go into business and create an entire brand around the sweets.

The brand has grown into a small empire and the subject of a reality TV series.

“I thought she was crazy because neither one of us baked or had ever worked in the food industry and usually when you start a business, it’s in (a field) you know something about,” Joyce said.

“We just literally quit our jobs an decided to do this.”

Joyce and White grew up in Cordova Bay and Cadboro Bay, respectively. They opened their first bakery, Cupcakes, in Vancouver in 2002.

The retro-styled business used basic, full-calorie and full-fat ingredients, and was succesful enough for the women to expand into two corporate locations and six franchise locations across the Lower Mainland.

On April 30, Joyce and White were back in their hometown to officially launch a franchise, owned by Nanaimo-couple Kelsi and Ryan Stolz, at Uptown shopping centre.

When the cupcake girls returned to Saanich for the grand opening, so did their camera crew for the TV show of the same name, now filming its third season for the W Network. It’s something that the new franchisee hasn’t quite gotten used to yet.

“I’m out of my comfort zone, but it has become funny and fun,” said Kelsi, a fan of the show.

Kelsi discovered the business on a trip to Vancouver and jumped on the opportunity to buy in and sell her favourite cupcakes (the lemon drop) at an Island location.

Joyce, accustomed to being full time in front of the camera, describes The Cupcake Girls as a docu-drama featuring typical best friends being entrepreneurs, expanding their business and experiencing day to day life.

“It’s entertaining because we’re dramatic and we’re very strong-minded, strong-headed and kind of aggressive.”

nnorth@saanichnews.com

Just Posted

COVID-19 exposures have been reported at Colquitz Middle School and Tillicum Elementary School, both on June 14. (AP Photo/Nam Y. Huh, File)
Two Saanich schools report COVID-19 exposures

Exposures reported at Colquitz Middle School and Tillicum Elementary School

An eastern cottontail rabbit on the UVic campus. (Evert Lindquist/News Staff)
Wild rabbits persist at the University of Victoria

Feral rabbits are still absent, but another non-native species has arrived on campus

This conceptual rendering shows revisions to the proposed warehouse in Sidney on land under the authority of the Victoria Airport Authority. York Realty, which plans to build, then lease the building, said significant changes to the the massing and height of the building respond to community feedback. Additional feedback can be submitted until June 30. (Screencap/York Realty)
Sidney warehouse proposal lands Greater Victoria Chamber of Commerce endorsement

Public has until June 30 to submit additional comments after significant modifications

Staff will be reviewing public feedback from second-stage designs for cycling infrastructure in James Bay, part of the City of Victoria’s 32-kilometre network. (Black Press Media file photo)
Victoria sends James Bay bike lanes choice to next phase

Design modifications based on community input to be delivered to council this summer

Greater father involvement in the home leads to improved childhood development and increased marital satisfaction, says expert. (Black Press Media file photo)
University of Victoria researcher finds lack of father involvement a drag on gender equality

Working women still taking on most child and household duties in Canada

People line up to get their COVID-19 vaccine at a vaccination centre, Thursday, June 10, 2021 in Montreal. THE CANADIAN PRESS/Ryan Remiorz
Vaccines, low COVID case counts increase Father’s Day hope, but risk is still there

Expert says people will have to do their own risk calculus before popping in on Papa

(Black Press Media file photo)
POLL: When was the last time you visited the mainland?

The films are again lighting the screens at local theatres, the wine… Continue reading

Anyone with information on any of these individuals is asked to call 1-800-222-TIPS (8477) or visit the website victoriacrimestoppers.ca for more information.
Greater Victoria Crime Stoppers wanted list for the week of June 15

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

The Co-op gas station at Whiskey Creek is burning after a camper van exploded while refueling just before 4 p.m. on Thursday, June 17, 2021. (FACEBOOK PHOTO)
Exploding camper van torches Highway 4 gas station between Qualicum Beach and Port Alberni

Highway traffic blocked after Whiskey Creek gas station erupts into flames

Helen Austin performing with Trent Freeman at the 2018 Vancouver Island MusicFest. Austin is one of the many performers listed for the 2021 event.
Vancouver Island MusicFest goes virtual for 2021

Black Press to stream 25 hours of programming July 9-11

FILE – A science class at L.A. Matheson Secondary in Surrey, B.C. on March 12, 2021. (Lauren Collins/Surrey Now Leader)
Teachers’ union wants more COVID transmission data as B.C. prepares for back-to-school

BCTF says that details will be important as province works on plan for September

Provincial health officer Dr. Bonnie Henry outlines B.C.’s COVID-19 restart plan, May 25, 2021, including larger gatherings and a possible easing of mandatory masks on July 1. (B.C. government photo)
B.C. records 120 new COVID-19 cases, second vaccines accelerating

Lower Pfizer deliveries for early July, Moderna shipments up

A Heffley Creek peacock caught not one - but two - lifts on a logging truck this month. (Photo submitted)
Heffley Creek-area peacock hops logging trucks in search of love

Peacock hitched two lifts in the past month

The Calgary skyline is seen on Friday, Sept. 15, 2017. THE CANADIAN PRESS/Jeff McIntosh
2 deaths from COVID-19 Delta variant in Alberta, 1 patient was fully immunized

Kerry Williamson with Alberta Health Services says the patients likely acquired the virus in the hospital

Most Read