Community effort fails Tall Tales

Despite a valiant effort by owners, the childrens’ book store closed up shop permanently on Jan. 4.

Co-owner Drew Lormier sits among the empty shelves in his Cadboro Bay Road childrens’ book store Tall Tales Books after announcing the store closing.

There will be no fairytale ending for Tall Tales Books.

Despite a valiant effort by owners, the childrens’ book store closed up shop permanently on Jan. 4.

Tall Tales opened in downtown Victoria in August of 2009 and, facing financial troubles, launched a customer subscription program in the summer of 2011. Nearly 300 customers registered to make automatic monthly payments of $10 that could be used month-to-month or held indefinitely to make larger purchases at the time. The service, to which many customers continued to subscribe until last week, saved the business at the time, but wasn’t enough to pull the bookstore through a slow fall and Christmas season.

Co-owner Drew Lormier believed sales were down partly because of their new location on Cadboro Bay Road, where they had been situated alongside the Story Studio since September in an effort to save on costs.

“You put on a brave face a lot of the time,” said Lormier. “It’s always been a struggle. For the most part we were trying to put in our own resources, but unfortunately, when we moved, people didn’t know where we were. It was a rough fall.”

Customers who subscribed to the monthly payment program were notified of the closure early in the new year and had an opportunity to use their credits, Lormier said. By Friday morning about 20 books remained on the shelves. Those with unused credit will not be issued refunds.

“It’s a hard thing,” he said. “There’s not much we can do once we’re out of business. … We appreciated everything and our family did what we could.”

The Story Studio Writing Society, a non-profit dedicated to coaching youth through the writing process, continues to operate from the location, 2280 Cadboro Bay Rd.

 

Just Posted

Final key components for Johnson Street Bridge installed this weekend in Victoria

Dynamic Beast crane barge arrives back in town on Friday

Police seek owner of sailboat beached in Oak Bay

Residents reminded to steer clear of the vessel

Wind warning in effect for Greater Victoria

Strong winds could reach up to 80 km/hr along coastal areas

Heavy snowfall closes Mount Washington for the day

Road to ski resort deemed unsafe, “high avalanche danger”

Whisky society commits to charity donation in wake of whisky raids

Refund of Victoria Whiskey Festival tickets won’t impact charity beneficiaries

REPLAY: B.C. this week in video

In case you missed it, here’s a look at replay-worthy highlights from across the province this week

Philadelphia Eagles headed to Super Bowl

After routing the Minnesota Vikings 38-7, they will face Tom Brady and the New England Patriots

VIDEO: Dramatic video shows return of rescued B.C. snowboarders

Two snowboarders were rescued near Rossland, B.C. on Sunday after being lost overnight.

Tom Brady leads Patriots back to Super Bowl, top Jaguars 24-20

New England to face winner of Sunday night’s game between Minnesota and Philadelphia on Feb. 4

Vessel washed ashore in Campbell River during last night’s storm

A vessel appears to have gotten loose and washed to shore on… Continue reading

Liberals quietly tap experts to write new paternity leave rules

Ideas include creating an entirely new leave benefit similar to one that exists in Quebec

Insurers say Canadian weather getting hotter, wetter and weirder

Average number of days with heavy rain or snow across Canada has been outside norm since spring 2013

Final phase of MDMA-assisted psychotherapy trials to kick off in B.C.

Doctors hope to get psychedelic-assisted psychotherapy legalized in Canada and the U.S. by 2021

WHL winning streak ends at four in Kelowna for Victoria

Royals lose 8-4 as Rockets explode offensively

Most Read