(Wikimedia commons image)

This Big Mac attack will make you shake your head

Talk about a Big Mac attack

Fast food giant McDonald’s has lost the ‘Big Mac’ trademark in the European Union, where regulators have ruled in favour of Ireland-based fast food Supermac’s.

Arch-rival Burger King couldn’t resist and is using a troll-type ad campaign to take a bite out of McDonald’s European marketshare.

READ ALSO: Beyond Burger back on the menu at A&W – for good

Burger King’s ads tout burgers that are ‘like a Big Mac, but actually big’, ‘burger Big Mac wished it was,’ and ‘Kind of like a Big Mac, but bigger and tastier.’

European regulators revoked McDonald’s registration of the trade mark, saying it hadn’t proven genuine use of it in the five years prior to the case being lodged in 2017.

Are Burger King’s ads in bad taste? Check out this video and make your own decision:

Like us on Facebook and follow us on Twitter

Just Posted

Oak Bay’s Logie Lea house designated heritage

Owner will age in place in new lot on Linkleas

Repatriation efforts work to heal and connect through history: Royal BC Museum

Victoria museum’s efforts bolstered by B.C. repatriation grant

Big Lonely Doug among largest old-growth trees now on protection list

B.C. to protect 54 old-growth trees, but critics say it’s not enough

Family to recreate Tod House photo 119 years later

Reunion features 64 descendants of 1890s Oak Bay home

Swastikas appear on downtown Victoria bus shelters

VicPD says graffiti has increased significantly in last six months

VIDEO: Sparrows raise their chicks in Cadboro Bay deck planter

Jill Yoneda captured 11 days up close with tiny Junco sparrows

Greater Victoria wanted list for the week of July 16

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

Olympic softball qualifier gets $150K boost from provincial government

2019 Americas Qualifier to be held in Surrey from Aug. 25-Sept. 1

Gas price inquiry questions Trans Mountain capacity, company denies collusion

The first of up to four days of oral hearings in the inquiry continue in Vancouver

‘Benzos’ and fentanyl a deadly cocktail causing a growing concern on B.C. streets

Overdoses caused by benzodiazepines can’t be reversed with opioid-overdose antidote naloxone

Chinook retention begins on North Island, but amid new size limit

DFO calls measures ‘difficult but necessary’ following rockslide on Fraser River

Will you be celebrating national hotdog day with any of these crazy flavours?

The popularity of hotdogs spans generations, cultures

Former home of accused Penticton shooter vandalized

Ex-wife of man who is accused of murdering four people had her house vandalized

Survivor of near-drowning in B.C. lake viewing life through new eyes

“If I died that day, the baby wouldn’t know his dad,” said 31-year-old Mariano Santander-Melo.

Most Read