VIDEO: Shoppers head out Black Friday instead of Boxing Day in search of holiday gifts

VIDEO: Shoppers head out Black Friday instead of Boxing Day in search of holiday gifts

Interac Corp. recorded four-per-cent jumps in debit transactions on Black Friday for the past three years

Canadian shoppers craving a deal increasingly turn to Black Friday — a sales bonanza imported from America, where retailers long slashed prices the day after their Thanksgiving holiday — at the expense of another sales spree, Boxing Day.

The shift comes as consumers increasingly plan to spend before Christmas and check gifts off their holiday lists, industry watchers say, and the change offers retailers a slight edge.

“(Black Friday) is fulfilling an unmet need,” said Michael Leblanc, a senior retail adviser with the Retail Council of Canada, an advocacy group. It gives consumers the chance to secure deals on presents rather than shop after the gift-giving season is over.

Forty-three per cent of respondents to the group’s second annual holiday shopping survey planned to purchase items on Black Friday — up from 40 per cent the previous year. Only 34 per cent of respondents intended to shop on Boxing Day.

A survey by Deloitte Canada showed a similar disenchantment with the Dec. 26 sales day. Only one out of three respondents wanted to shop during the stretched out, week-long event. The same number said the earlier Black Friday and Cyber Monday sales changed their habits for Boxing Day.

Spending figures from previous years suggest this shifting consumer sentiment is ongoing.

Canadians made six per cent more debit transactions on last year’s Black Friday than in 2017, according to data from payment processor Moneris. Black Friday also earned the title of biggest shopping day of the year for transaction volume.

Meanwhile, Boxing Day growth slowed in 2018, and the Friday and Saturday before Christmas surpassed it in transactions and dollars spent, the company said.

READ MORE: There were 96,000 crashes in B.C. parking lots in 2018, ICBC says

The shopping day “has dropped significantly in popularity with consumers,” Moneris said.

Interac Corp. recorded jumps in debit transactions on Black Friday of more than four per cent for the past three years, while the total amount spent rose steadily as well. Its yearly growth in both categories for Boxing Day was higher, but the overall number of Interac debit transactions and the total volume of spending are about half of those seen on Black Friday.

Consumers choose the pre-holiday sales because they want to buy gifts at a good price, said Leblanc, which the timing of Boxing Day doesn’t offer.

The retail council found 77 per cent of Canadians’ holiday budgets dedicated to gifts — with the remainder for personal purchases.

It also helps that Black Friday sales have expanded beyond those considered go-to categories for Boxing Day discounts, like appliances and apparel, said Leblanc. Airlines, car dealerships, home decor and improvement chains, phone companies and others now advertise deals for the unofficial kickoff of the holiday spending season.

“It feels like it’s evolved to be everything.”

It’s not likely that merchants hurt over the changing momentum, said Marty Weintraub, a partner and national retail practice leader at Deloitte Canada.

“A lot of it is just shifting sales from one period to a different period,” he said, but having the sale earlier in the year “does give retailers a slight advantage.”

Consumers often try to set a budget for holiday spending, he said, and may have more available funds before the holidays, as well as more energy to shop.

It’s also better for retailers to make sales earlier rather than engage in massive markdowns in an attempt to rid themselves of inventory they didn’t sell during the holidays, he said, which is what Boxing Day has traditionally been about.

“That’s not the best game to play,” Weintraub said.

Those weary of pressure to offer more discounts on Black Friday can participate in ways other than sales, added Leblanc.

“Not all retailers necessarily need to go down the heavy discounting route,” he said.

PHOTOS: Black Friday frenzy goes global – and not everyone’s happy

Shops can bring in special products to launch on Black Friday, for example, when they’re likely to see increased foot and online traffic.

And, it seems, retailers would be smart to join the marketing effort in some form.

Weintraub anticipates Black Friday will continue to see growth at the expense of Boxing Day for some time to come.

“I don’t think we’ve hit the peak yet.”

Aleksandra Sagan, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Steve Mann and Tim Hackett consider Marigold Lands their finest development. (Rendering courtesy Marigold Lands)
Marigold residences grow more townhouses and condos in Central Saanich

50 condos, 14 townhouses up next for project adjacent to Pat Bay Highway

Norman Mogensen sets up strings for his beans in his plot in the Oak Bay community gardens. (Christine van Reeuwyk/News Staff)
Oak Bay gardener spends decades cultivating, improving daddy’s beans

85-year-old vegan part of the community gardens scene

The Pool at the Esquimalt Rec Centre. (Courtesy of theTownship of Esquimalt/ Facebook)
Esquimalt Rec Centre restarting everyone welcome swim times later this month

The 90-minute sessions will be on select evenings and weekends

Diana Durrand and Arlene Nesbitt celebrate the new artist space in 2014. Gage Gallery moves this summer from Oak Bay to Bastion Square in Victoria. (Black Press Media file photo)
Gage Gallery moving to Bastion Square

Vivid Connections, a showcase by Laura Feeleus and Elizabeth Carefoot, opens new venue June 29

Theatre SKAM is offering mobile, pop-up performances to Greater Victoria residents once again this summer. They’ll feature emerging artists Yasmin D’Oshun, Courtney Crawford, Kaelan Bain and Kendra Bidwell (left to right). (Courtesy of Theatre SKAM)
Theatre performances can be ordered to Greater Victoria front yards this summer

Theatre SKAM offering mobile, pop-up performances once again

Marco Mendicino, Minister of Immigration, Refugees and Citizenship during a press conference in Ottawa on Thursday, May 13, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Canada to welcome 45,000 refugees this year, says immigration minister

Canada plans to increase persons admitted from 23,500 to 45,000 and expedite permanent residency applications

Emily Steele holds up a collage of her son, 16-year-old Elijah-Iain Beauregard who was stabbed and killed in June 2019, outside of Kelowna Law Courts on June 18. (Aaron Hemens/Capital News)
Kelowna woman who fatally stabbed teen facing up to 1.5 years of jail time

Her jail sentence would be followed by an additional one to 1.5 years of supervision

Cpl. Scott MacLeod and Police Service Dog Jago. Jago was killed in the line of duty on Thursday, June 17. (RCMP)
Abbotsford police, RCMP grieve 4-year-old service dog killed in line of duty

Jago killed by armed suspect during ‘high-risk’ incident in Alberta

The George Road wildfire near Lytton, B.C., has grown to 250 hectares. (BC Wildfire Service)
B.C. drone sighting halts helicopters fighting 250 hectares of wildfire

‘If a drone collides with firefighting aircraft the consequences could be deadly,’ says BC Wildfire Service

A dose of the Pfizer-BioNTech COVID-19 vaccine is pictured at a vaccination site in Vancouver Thursday, March 11, 2021. THE CANADIAN PRESS/Jonathan Hayward
NACI advice to mix vaccines gets varied reaction from AstraZeneca double-dosers

NACI recommends an mRNA vaccine for all Canadians receiving a second dose of a COVID-19 vaccine

A aerial view shows the debris going into Quesnel Lake caused by a tailings pond breach near the town of Likely, B.C., Tuesday, Aug. 5, 2014. THE CANADIAN PRESS/Jonathan Hayward
Updated tailings code after Mount Polley an improvement: B.C. mines auditor

British Columbia’s chief auditor of mines has found changes to the province’s requirements for tailings storage facilities

A North Vancouver man was arrested Friday and three police officers were injured after a 10-person broke out at English Bay on June 19, 2021. (Youtube/Screen grab)
Man arrested, 3 police injured during 10-person brawl at Vancouver beach

The arrest was captured on video by bystanders, many of whom heckled the officers as they struggled with the handcuffed man

Patrick O’Brien, a 75-year-old fisherman, went missing near Port Angeles Thursday evening. (Courtesy of U.S. Coast Guard)
Search for lost fisherman near Victoria suspended, U.S. Coast Guard says

The 75-year-old man was reported missing Thursday evening

Most Read