Laura Ullock, Manager of Resource Development at the Make-A-Wish Foundation, BC and Yukon chapter holds up a $10,000 check from the BraveFace mask campaign.

Laura Ullock, Manager of Resource Development at the Make-A-Wish Foundation, BC and Yukon chapter holds up a $10,000 check from the BraveFace mask campaign.

BraveFace mask fundraiser raises $10,000 for Make-A-Wish Foundation BC & Yukon

Over 2000 masks sold to support critically ill children.

Communities across Western Canada have masked up to help raise $10,000 for the Make- A-Wish Foundation BC & Yukon.

BraveFace, a new sustainable brand of organic masks, partnered with Black Press Media and the Make-A-Wish Foundation BC & Yukon to donate net proceeds from mask sales to children facing life-threatening conditions.

More than 2,000 masks were sold to support critically ill children who are literally putting up a brave face every day and going through some really incredibly difficult things, says Kemp Edwards, co-founder of BraveFace.

The fundraiser has also been an upside to fundraising challenges like many in the charitable sector during the pandemic.

Make-A-Wish Canada reports a revenue shortfall of $8 million nationally due to fundraising challenges with COVID-19.

“It’s been especially hard on our fundraising, we’ve had canceled events, canceled fundraising, we’re just not in the same places we’ve been last year, ” says Laura Ullock, manager of resource development at the Make-A-Wish Foundation, BC and Yukon chapter.

By being published across 72 Black Press Media publications, the fundraiser bridged communities together in an effort to continue the magic of wish granting, says Ullock.

“A wish is something that gives a child a chance to just be a kid again, she says, “and the opportunity to look outside of their illness.”

Dozens of local businesses from B.C., Alberta, and Yukon purchased masks to contribute to the campaign.Bottom left: Janzen Insurance Photo via Andrew Janzen, Bottom right: Hall Printing Photo via: Janice Underwood, Top right: Michael’s on Main Photo via: Chris Franklin.

Dozens of local businesses from B.C., Alberta, and Yukon purchased masks to contribute to the campaign.Bottom left: Janzen Insurance Photo via Andrew Janzen, Bottom right: Hall Printing Photo via: Janice Underwood, Top right: Michael’s on Main Photo via: Chris Franklin.

The fundraiser touched businesses like the Wolfe Auto Group who personally granted the wish of a little eight year old girl from Langley. Dozens of local businesses from B.C., Alberta, and Yukon purchased masks to contribute to the campaign.

Edwards’ echoes community connection was at the core of the fundraiser with businesses and locals purchasing for their family, employees, and neighbours.

“It’s about community building, it’s about protecting your neighbors. It’s about, you know, making sure that everybody has access,” he says.

BraveFace masks and face coverings are made in Canada from Canadian milled Certified 100% organic cotton and recycled polyester. Photo by BraveFace.

BraveFace masks and face coverings are made in Canada from Canadian milled Certified 100% organic cotton and recycled polyester. Photo by BraveFace.

For Edwards, the fundraiser was an opportunity to give back to the community while offering socially conscious masks. While being made from 100 per cent organic cotton, the masks are also designed and manufactured in British Columbia. We wanted to use organic material that isn’t dyed, with heavy chemicals because this what people are breathing through, says Edwards.

BraveFace is working on a proposal to continue helping families nationally. Edwards says, “these efforts would further help provinces having a really hard time with the pandemic.”

Despite the pandemic challenges, donations from the BraveFace fundraiser will allow The Make-A-Wish Foundation BC & Yukon to continue working tirelessly to grant wishes such as backyard playgrounds, custom gaming computers, electric bikes. The foundation looks forward to granting travel wishes when it is safe to do so, says Ullock.

For more details visit your local Black Press Media community news website, or braveface.ca.

Communities across Western Canada have masked up to help raise $10,000 for the Make- A-Wish Foundation BC & Yukon.

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

One person is dead after a camper van caught fire Thursday morning in Victoria's Beacon Hill Park. (Nina Grossman/News Staff)
UPDATED: One person dead after vehicle fire in Beacon Hill Park

Investigation into Victoria death in early stages

Darcy Rhodes (left) says his grandfather’s bonsai trees are his ‘babies.’ (Courtesy of Tamara Bond)
Victoria police are searching for a federal offender who is wanted Canada-wide after his statutory release was suspended. (Courtesy of Victoria Police Department)
Victoria police searching for federal offender wanted Canada-wide

Warrant issued after offender’s statutory release suspended

Protestors against old growth logging gather in front of the courthouse in Victoria on Thursday morning. (Don Denton/Black Press Media)
Fairy Creek protesters gather at Victoria courthouse

Logging company seeks injunction to remove blockades near its Port Renfrew operation

Walkers ascend Mount Douglas Park on Sunday, Feb. 7. Visits to Saanich Parks are up 46 per cent compared to pre-pandemic statistics this time last year. (Darrell Wick Photo)
Oak Bay, Saanich parks peak in popularity during pandemic

Oak Bay spent an extra $5,000 on park toilet paper in 2020

Health Minister Adrian Dix looks on as Dr. Bonnie Henry pauses for a moment as she gives her daily media briefing regarding COVID-19 for British Columbia in Victoria, B.C. THE CANADIAN PRESS/Jonathan Hayward
7 additional deaths and 542 new COVID-19 cases in B.C.

Provincial health officials reported 18 new COVID-19 cases linked to variants of concern

Anyone with information on any of these individuals is asked to call 1-800-222-TIPS (8477) or visit the website victoriacrimestoppers.ca for more information.
Greater Victoria Crime Stoppers wanted list for the week of March 2

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

(Black Press Media file photo)
POLL: How’s your butter?

Recent reports have some Canadians giving a second look to one of… Continue reading

Grand Forks’ Gary Smith stands in front of his Church of the Flying Spaghetti Monster float. Photo: Submitted
Grand Forks’ Flying Spaghetti Monster leader still boiling over driver’s licence photo

Gary Smith, head of the Church of the Flying Spaghetti Monster of B.C., said he has since spoken to lawyers

A Cowichan Valley mom is wondering why masks haven’t been mandated for elementary schools. (Metro Creative photo)
B.C. mom frustrated by lack of mask mandate for elementary students

“Do we want to wait until we end up like Fraser Health?”

(Pxhere)
B.C. research reveals how pandemic has changed attitudes towards sex, health services

CDC survey shows that 35 per cent of people were worried about being judged

Some Canadians are finding butter harder than usual, resulting in an avalanche of social media controversy around #buttergate. (Brett Williams/The Observer)
#Buttergate: Concerns around hard butter hit small B.C. towns and beyond

Canadians find their butter was getting harder, blame palm oil in part one of this series

Construction takes place on Bamfield Main in early February 2021. (PHOTO COURTESY CTV NEWS)
Ongoing Bamfield roadwork unrelated to planned $30M fix

Construction by Mosaic unrelated to $30M upgrade ordered in wake of fatal bus crash

The Regional District of Nanaimo’s board is forwarding a motion on illegal dumping to the Association of Vancouver Island and Coastal Communities’ upcoming annual general meeting. (Kane Blake photo)
Island communities asked to join forces in seeking help fighting illegal dumping

RDN resolution to be forwarded to Association of Vancouver Island and Coastal Communities

Most Read