EDITORIAL:Royal visit a showcase for the region

Thousands descended upon Greater Victoria this past weekend in a bid to catch a glimpse of the royal couple

Thousands descended upon Greater Victoria this past weekend in a bid to catch a glimpse of the royal couple, the Duke and Duchess of Cambridge, and their children, Prince George and Princess Charlotte. Joining them were Canada’s “first couple,” Prime Minister Justin Trudeau and his wife, Sophie Gregoire Trudeau and other dignitaries.

Up to a thousand members of the media are expected during the week-long visit that while based here in Victoria will include visits to various West Coast communities and with people from various backgrounds. In Vancouver, the couple visited with Olympic athletes and Coast Guard, BC Ambulance and emergency officers, immigrant families, and others.

The publicity for Victoria and the region has already been significant – the U.S.-based, internationally read international People magazine included a story in advance of the visit, for example.

While such a visit also brings costs, for a region that relies significantly on the visitor market, the financial fall-out from the royal visit will likely be boon at a time when visitor numbers typically wane.

Local tourism experts suggest people could come from as far away as Toronto and far into the United States. Others will be taking in the visit from their living rooms, reading or viewing about our home – home to the royal family during their visit – via newspapers, magazines and television.

Estimates suggest each of these in-person visitors, media and royal watchers alike, is expected to spend some $500 a day.

 

The value beyond that in terms of exposure, for the region and all it has to offer, will take time to measure, but like other “world stage” events like the 2010 Olympics, the benefits will likely be far reaching indeed.

 

 

Just Posted

Chinese New Year takes to the streets of Victoria

Hundreds brave chilly temperatures to usher in the Year of the Dog

Storm snuffs out lights on Saanich’s Ten Mile Point

Environment Canada wind warning calls for a brief “respite” before winds of up 90 kilometres resume

Sidney fire fighters get their first truck back

After years of neglect, the truck is running just fine

Oak Bay wins Island girls hoops title

Breakers and Spartans meet in final for eighth time in the last 10 seasons

Cherry blossom map points to where spring has sprung in Victoria

City released a handy guide to find the most beautiful buds

WATCH: Oak Bay hosts inaugural Vancouver Island Polar Plunge for Special Olympics BC

Local cops drag multi-media journalists out for a swim ahead of March 11 event

School shooting unfathomable to Saanich student

Claremont Grade 10 student reflects on the carnage inflicted on U.S. schools

How to keep local news visible in your Facebook feed

Facebook has changed the news feed to emphasize personal connections. You might see less news.

#Metoo movement causing confusion in many men, fear of missteps with women: experts

Being painted by the same sweeping brush as those alleged to have mistreated women has angered men

Liberals to dig deeper, aim higher on gender equality in 2018 federal budget

Finance Minister Bill Morneau said the budget would include measures to boost women in the workforce

Vancouver Island’s Teal Harle finishes fifth in Olympic Men’s Slopestyle skiing

‘I’ve definitely surpassed every expectation I had for the Games’ – Harle

Body of missing skier found

Man’s truck found in Revelstoke Mountain Resort’s parking lot covered in ‘several days’ snow’

B.C. VIEWS: Subsidy supercluster settles in B.C.

Ottawa, Victoria add to their overlapping ‘innovation’ budgets

Most Read