Paul DeRocco and his wife Kelly are to be featured on Dragon’s Den on Nov. 2

They are just Fudge in a Round

Island couple to appear on Dragon’s Den, after gaining popularity with their product featured in Pre-Oscar and Pre-Emmy swag bags.

A Sooke couple, Kelly and Paul DeRocco, and their company, Fudge in a Round, will soon be featured on CBC’s Dragon’s Den and, although they can’t yet say how their foray into the den went, they are inviting Sooke residents to the Sooke Legion for a viewing party when the episode airs at 7:30 on Thursday, Nov.2.

“We can’t tell you the outcome of our pitch to the Dragons yet (there’s a confidentiality agreement in place), but I can tell you we have nothing to be ashamed of. We won’t be wearing bags over our heads when it airs,” said Kelly DeRocco.

It’s the latest journey into fame for the DeRocco’s, having recently returned from trips to Hollywood where their product was featured in Pre-Oscar and Pre-Emmy swag bags.

READ MORE: Sooke couple brings fudge to the stars

But the trip to the Den wasn’t an easy one.

Paul and Kelly first had to audition in downtown Victoria, which put them into competition with some 4,000 other applicants vying for a spot on Dragon’s Den.

Although they were told that it would be at least 3 weeks before the results of the audition were known, it took only two days for the producers to contact the couple and invite them to Toronto for a taping of the show in May of this year.

It was the first fudge company ever featured on 12 seasons of the popular show.

“It was really amazing. You walk down those steel stairs, hoping you don’t trip on national TV, then you look up and there are the dragons and its an amazing feeling,” explained Kelly DeRocco.

It all started when, while on a 2008 trip to Vancouver, Kelly DeRocco bought some chocolate-coconut fudge and fell in love with the flavour. A few months later, long after they’d returned to the island and the fudge was long gone, she and Paul went in search of the same flavour, only to find that the local outlet of the store at which they’d bought their original fix of fudge didn’t sell the flavour here.

Not one to be deterred, DeRocco asked Paul if he could make some at home, and he, ever game for a challenge, gave it a try.

READ MORE: A taste of Oscars’ sweet success

After a wee bit of experimentation, they came up with what they considered to be a superior version of the flavour and shared it with a few friends and co-workers. More flavours followed, as did the development of more than 60 fudge varieties, and soon the couple was selling their fudge at the Sooke Christmas Fair, the Sidney night market and at the Inner Harbour in Victoria.

Their product is unique in part because the couple package it in sealed round containers because the product is not dried out and cut into squares, it retains a soft, creamy texture and isn’t as sweet as its square cut crystallized sugar counterparts.

“What started out as an experiment and moved into a sideline, now has become a real business,” said Kelly DeRocco settling down after an enthusiastic flood of round fudge puns (“It’s not hip to be square; We cut the corners to save you money; Once you go round, you’ll never go square,”).

“And we really need to thank the people of Sooke for their support. When we were invited to Toronto, we couldn’t afford another trip, having just paid for two promotional trips to Hollywood. We had fans of our product here in town (the DeRocco’s affectionately call them Fudgies) do a series of fundraisers to finance the trip. Without their support we wouldn’t have been able to do it at all.”

READ MORE: Island man promotes reflective safety gear for children

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Architect plans to revitalize Victoria ‘gateways,’ including Wellburns building

Wood-construction apartments planned for Scott, Wellburn’s buildings

Arrest made after hydraulic rescue pump stolen from temporary Saanich fire hall

VicPD K-9 unit called in to help locate suspect, stolen equipment

CRD explores option to use Oak Bay Lodge for people who are homeless

Motion asks staff to work with BC Housing, Island Health on possibilities

Younger Canadians, men less likely to wear masks, according to Stats Canada

Immigrants, especially immigrant women, more likely to follow precautions

Octopus art crawls into Colwood neighbourhood

Artist of knitted sleeves identifies herself on Instagram

Horgan says B.C. restart making gains as more people come out of their homes

B.C. announced the easing of more restrictions on businesses, recreation and travel last month

Greater Victoria Crime Stoppers wanted list for the week of July 7

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

POLL: Would you get a vaccine for COVID-19 when it is available?

With the number of positive COVID-19 tests skyrocketing across much of the… Continue reading

Conservatives say police should be called into investigate WE charity scandal

Trudeau is already under investigation by the ethics commissioner for potential conflict of interest

Amber Alert continues for missing Quebec girls, 6 and 11, and their father

Police issued the alert for Norah Carpentier, 11, and Romy Carpentier, 6, from Levis, Que.

Limit police access to lethal weapons in Indigenous communities: Justice Summit

Grassroots-organized National Indigenous Justice Summit was a free-to-attend two-day videoconference

Campaign aims to raise $50K for young family of deceased Vancouver Island skydiver

James Smith, 34, died July 5 following incident in Nanoose Bay

Canadian policing organization calls for decriminalization of simple illicit drug possession

Canadian Association of Chiefs of Police want policing focus of opioid crisis to be replaced with a health one

Filing deadline in RCMP sexual-harassment class-action extended due to COVID-19

Plaintiffs now have until January 2021 to submit claims for up to $222,000

Most Read