Andrew Jenkins and Jenna Rix purchase their Christmastime drinks from Liquor Depot in Saanich on Christmas Eve, one of the busiest two days of the year. The other busiest day for booze is New Year’s Eve. (Travis Paterson/News Staff)

Andrew Jenkins and Jenna Rix purchase their Christmastime drinks from Liquor Depot in Saanich on Christmas Eve, one of the busiest two days of the year. The other busiest day for booze is New Year’s Eve. (Travis Paterson/News Staff)

Tap-tap-tap, Christmas Eve among busiest days of year for booze sales

Only New Year’s Eve is busier, or as busy, for alcohol sales

Customers tapped their debit and credit cards as lines moved fast and steady on Christmas Eve in BC Liquor and private stores on their way to holiday socials.

“Christmas Eve is undeniably one of the busiest days of the year for BC Liquor Stores, if not the busiest,” said Viviana Zanocco, manager of communications for BC Liquor Distribution Branch. “It runs neck and neck with the Saturday before Christmas for the shopping day with the highest number of customers through our front doors.”

The other big day is New Year’s Eve, said Liquor Depot manager Nathan Wymore of the Saanich Plaza branch.

“It hasn’t been as busy today but it’s still up there as one of our busiest of the years, and it’s always fun having the two biggest days back to back in a week,” Wymore said.

READ ALSO: New laws promise to make roads safer (editorial)

READ ALSO: Cars impounded at Quadra Street road block (video)

If this Christmas Eve is a bit slower than last year’s, it’s likely because the Saturday before Christmas is traditionally the other day people stock up for hosting holiday parties or purchase standalone gifts and hosting gifts – like a bottle of wine for the friend or family member whose home you’ll be visiting, Zanocco added.

“We’re on our way to a party, a Christmas get together,” said Andrew Jenkins, who picked up beer and wine.

Popular on Christmas Eve, a day driven by ‘drop in’ traffic, are gifts for their hosts or a last minute purchase of a nice bottle of Whiskey or scotch, Zanocco said. Cream liqueurs, to dress up coffee or drink on their own, are also more popular at this time of year, she said.

BC Liquor Stores have shortened business hours today and will re-open again on Boxing Day.

reporter@saanichnews.com


Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Bystanders attend to a cyclist who is knocked to the pavement of Oak Bay Avenue. Witnesses say the cyclist was knocked off their bike in a dooring incident on Oak Bay Avenue at Fell Street at around 12:40 p.m. on Wednesday. 
(Daniel Opden Dries Photo)
UPDATED: VicPD tickets driver for ‘dooring’ cyclist on Oak Bay Avenue

Incident occurred at Oak Bay Avenue and Fell Street

West Shore RCMP pulled over a 2010 Jeep Grand Cherokee on Nov. 23 after noting that it didn’t appear safe for the road. (West Shore RCMP)
West Shore RCMP pull over vehicle held together by tape and cargo strap

RCMP deemed the vehicle unsafe for the road and had it towed away

An Oak Bay municipal crew finishes off a job by laying hot asphalt in place on Dalhousie Street. The District of Oak Bay is in the process of completing a number of underground infrastructure projects, part of its long term asset renewal plan for the municipality. (Don Descoteau/News Staff)
Oak Bay’s Uplands sewer, storm line separation project awaits funding

Federal/provincial infrastructure grant announcement expected next spring

On Nov. 16, Saanich council received the 2020 Housing Needs Report which provides a summary of the district’s housing market and the anticipated future needs of the municipality. (District of Saanich)
New report highlights need for diverse, affordable housing in Saanich

Saanich Housing Needs Report shows current supply doesn’t meet community needs

The Sooke Food Bank told Sooke city council Monday that they’re projecting to spend $32,000 more compared to 2019 figures. President Kim Metzger said that they’re looking for a bigger space, as they’ve had logistic problems for food storage. (Black Press Media file photo)
Sooke Food Bank voices dire need for bigger space

‘We found that we’re not quite prepared,’ says president of volunteer group

A man wearing a face mask to help curb the spread of COVID-19 walks in downtown Vancouver, B.C., Sunday, Nov. 22, 2020. The use of masks is mandatory in indoor public and retail spaces in the province. THE CANADIAN PRESS/Darryl Dyck
B.C. records deadliest day of pandemic with 13 deaths, 738 new COVID-19 cases

Number of people in hospital is nearing 300, while total cases near 30,000

Anyone with information on any of these individuals is asked to call 1-800-222-TIPS (8477) or visit the website victoriacrimestoppers.ca for more information.
Greater Victoria Crime Stoppers wanted list for the week of Nov. 24

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

(AP Photo/Haven Daley)
POLL: Do you think the current COVID-19 restrictions should continue beyond Dec. 7?

One week into the new restrictions to curtail the spread of the… Continue reading

(File photo)
Alberta woman charged after allegedly hitting boy with watermelon at Okanagan campsite

Police say a disagreement among friends at an Adams Lake campsite turned ugly

Court of Appeal for British Columbia in Vancouver. (File photo: Tom Zytaruk)
B.C. woman loses appeal to have second child by using late husband’s sperm

Assisted Human Reproduction Act prohibits the removal of human reproductive material from a donor without consent

An excavator was stolen from a rural property south of Nanaimo this month, say police. (Photos submitted)
Excavator stolen from property south of Nanaimo

Bobcat Mini believed to have been stolen between Nov. 12-14, say RCMP

Krista Macinnis displays the homework assignment that her Grade 6 daughter received on Tuesday. (Submitted photo)
B.C. mom angry that students asked to list positive stories about residential schools

Daughter’s Grade 6 class asked to write down 5 positive stories or facts

B.C. projects targeting the restoration of sockeye salmon stocks in the Fraser and Columbia Watersheds will share in $10.9 million of federal funding to protect species at risk. (Kenny Regan photo)
13 projects protecting B.C. aquatic species at risk receive $11 million in federal funding

Salmon and marine mammals expected to benefit from ecosystem-based approach

Picture of two swans leaving the Cowichan estuary moments before one was shot out of the sky. (Submitted photo)
Petition to stop hunting in Cowichan estuary after swan shot

Hunters blame shooting on illegal poachers

Most Read