Pot activists Marc and Jodie Emery get fine, probation

Pot activists Marc and Jodie Emery get fine, probation

Jodie and Marc Emery pleaded guilty Monday to a number of drug-related charges related to what the Crown called a “sophisticated” dispensary operation.

A police investigation into marijuana operations of Canada’s self-proclaimed Prince and Princess of Pot offers a glimpse into the economics of the booming illegal storefront operations selling cannabis products.

Jodie and Marc Emery pleaded guilty Monday to a number of drug-related charges related to what the Crown called a “sophisticated” dispensary operation.

Crown attorney Kiran Gill told the Toronto court police seized thousands of pages of documents — from contracts to transaction records and bank deposit slips — at Cannabis Culture shops in several cities across the country last year along with a trove of documents found at the company’s Vancouver headquarters.

“Marc and Jodie Emery had established a sophisticated franchise model with the goal of operating dispensaries all across Canada,” Gill said.

She read an agreed statement of facts that showed the substantial amount of cash earned at numerous dispensaries, with the crown jewel a storefront in downtown Toronto.

Police began Project Gator in 2016 to look into Cannabis Culture, the marijuana brand operated by the Emerys that moved into the burgeoning dispensary business, Gill said.

The prosecution said it was able to piece together the vast sums of money involved after the Cannabis Culture raids.

First, franchisees had to pay Cannabis Culture a $25,000 franchise fee plus a $3,000 monthly fee. Marijuana and cannabis products, from weed to edibles to merchandise, had to be procured by the franchisee.

“Their marijuana is obtained illicitly,” Gill told court.

Franchisees also had to pay six per cent to 10 per cent royalties on total sales to Cannabis Culture, court heard.

Gill provided court a snapshot of the money changing hands. A Cannabis Culture dispensary in downtown Toronto, owned by Marc Emery and Christopher Goodwin, was sending $20,000 to $45,000 in weekly royalties alone to headquarters in January 2017, according to transaction records police had seized.

“That’s not money generated by the franchise itself, just the six per cent royalties,” Gill said.

That means that location was bringing in at least $333,000 a week during the month of January 2017.

“I was making wads of money and I don’t need it,” Marc Emery said outside court. “I was giving it away all the time. Huge amounts of money, it was fun.”

Jodie Emery said that most of the other stores were losing money.

Marc Emery, the self-proclaimed “Prince of Pot,” pleaded guilty to possession of marijuana for the purpose of trafficking, trafficking marijuana and possession of proceeds of crime more than $5,000.

Jodie Emery pleaded guilty to possession of marijuana for the purpose of trafficking and possession of proceeds of crime over $5,000.

Three others with ties to the Emerys pleaded guilty to similar charges while the Crown withdrew charges against 17 Cannabis Culture employees.

All other charges against the Emerys were dropped and the judge accepted a joint recommendation for sentencing the couple.

The Emerys must each pay a $150,000 fine plus a $45,000 victim surcharge and spend two years on probation with conditions that include not participating, directly or indirectly, in any illegal marijuana dispensary.

“I think this fine is extraordinarily high, I even offered to go to jail for a year, but they weren’t interested,” Marc Emery said to the judge.

Jodie Emery told the judge she knew what she was doing was illegal but was hoping in the future it would be legal.

“We thought we could make a really big impact on what legalization should look like,” she said.

Both told the judge operating the stores was an act of civil disobedience.

The judge didn’t buy it and said a jail term would be appropriate, but agreed to the joint submission on sentencing.

“No doubt there were pro social motivations that were behind the actions, but at the same time, I have to recognize that much profit was made,” Justice Leslie Chapin said.

The federal government is set to legalize recreational marijuana in July 2018, but its sale has been left up to the provinces.

In Ontario, for example, marijuana will be sold by the provincial government in a series of dedicated stories, similar to how it sells liquor.

The Cannabis Culture brand was used at one point by a chain of 19 marijuana dispensaries in British Columbia, Ontario and Quebec, but there are no more stores operating, Jodie Emery said.

Following sentencing the Emerys lit up joints and had a smoke on the courthouse steps.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Victoria-Swan Lake MLA Rob Fleming moves to the role of transportation minister in the NDP’s new cabinet. (B.C. government file photo)
Greater Victoria MLAs claim key roles in new cabinet

Transportation, Indigenous relations, children and family development ministries headed by locals

Victoria police are warning people after two Victoria residents fell victim to financial scams on Nov. 18 and 19. (Black Press Media File photo)
VicPD issues warning after two Victoria residents scammed $3,500

In both cases, the fraudsters were posing as financial services employees

Peninsula Panthers' owner and general manager Pete Zubersky questions the decision-making process leading to the suspension of play in the Vancouver Island Junior Hockey League (VIJHL). (Black Press Media File)
Peninsula Panthers’ owner questions process behind suspension of Junior B hockey action

Pete Zubersky does not understand actions of provincial body administering amateur sports

The old home at 785 Island Rd. is coming down as the developer was unable to find a feasible business case to save it. (Black Press Media File Photo)
With no takers to move old Oak Bay home, teardown begins

‘We tried a last hurrah,’ developer says

Saanich Mayor Fred Haynes delivers the inaugural address at council’s swearing-in ceremony in November 2018. The ceremony included blessings from representatives of two Christian churches. (Black Press Media file photo)
Saanich Mayor Fred Haynes delivers the inaugural address at council’s swearing-in ceremony in November, 2018. The ceremony included blessings from representatives of two Christian churches – a fact highlighted in a report released by the BC Humanist Associaton on Tuesday. (Black Press Media file photo)
Christian-based prayer at inaugural Vancouver Island council meetings violates court ruling

Blessings violate Supreme Court decision that prayer in council is discriminatory

Penny Hart is emotional outside the Saanich Police Department as she pleads for helpt to find her son Sean Hart last seen Nov. 6 at a health institution in Saanich. (Devon Bidal/News Staff)
VIDEO: Mother of missing Saanich man begs public to help find her son

Sean Hart last seen leaving Saanich mental health facility Nov. 6

Anyone with information on any of these individuals is asked to call 1-800-222-TIPS (8477) or visit the website victoriacrimestoppers.ca for more information.
Greater Victoria Crime Stoppers wanted list for the week of Nov. 24

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

(AP Photo/Haven Daley)
POLL: Do you think the current COVID-19 restrictions should continue beyond Dec. 7?

One week into the new restrictions to curtail the spread of the… Continue reading

Gracie couldn’t stop nursing from her previous owner’s goats which was problematic given the goats were trying to be dried out to breed. Gracie now lives at A Home for Hooves. (Sarah Simpson/Citizen)
Cowichan animal sanctuary gets international accreditation

A Home for Hooves farm sanctuary accredited by the Global Federation of Animal Sanctuaries

North Island-Powell River MP Rachel Blaney has spoken out about some veterans losing their Dimished Earning Capacity income. (Mike Davies/Campbell River Mirror photo)
Blaney pens letter to minister about veteran supports

Concerned about veterans losing some income

B.C. Premier John Horgan, a Star Trek fan, can’t resist a Vulcan salute as he takes the oath of office for a second term in Victoria, Nov. 26, 2020. (B.C. government)
Horgan names 20-member cabinet with same pandemic team

New faces in education, finance, economic recovery

The corporate headquarters of Pfizer Canada are seen in Montreal, Monday, Nov. 9, 2020. The chief medical adviser at Health Canada says Pfizer’s COVID-19 vaccine could be approved in Canada next month. THE CANADIAN PRESS/Ryan Remiorz
Health Canada expects first COVID-19 vaccine to be approved next month

Canada has a purchase deal to buy at least 20 million doses of Pfizer’s vaccine,

Port McNeill councillor Derek Koel busts a rap to help promote the town’s active transportation plan. (Facebook video screenshot)
VIDEO: Vancouver Island councillor makes rap video to promote active transportation plan

Active transportation is a personal matter for councillor Derek Koel.

FILE – A paramedic holds a test tube containing a blood sample during an antibody testing program at the Hollymore Ambulance Hub, in Birmingham, England, on Friday, June 5, 2020. (Simon Dawson/Pool via AP)
Want to know if you’ve had COVID-19? LifeLabs is offering an antibody test

Test costs $75 and is available in B.C. and Ontario

Most Read