Lindsay Gaudette, Peninsula Co-op’s director of marketing and community relations, Chris Forester, executive director of Connections Place, Mark Breslauer, chief executive officer of United Way Greater Victoria, and Heather Skydt, director of marketing and communications with United Way Greater Victoria, spell out Peninsula Co-op’s donation to the Blue Love Campaign. (United Way Greater Victoria/Submitted)

Lindsay Gaudette, Peninsula Co-op’s director of marketing and community relations, Chris Forester, executive director of Connections Place, Mark Breslauer, chief executive officer of United Way Greater Victoria, and Heather Skydt, director of marketing and communications with United Way Greater Victoria, spell out Peninsula Co-op’s donation to the Blue Love Campaign. (United Way Greater Victoria/Submitted)

Peninsula Co-op donates $100,000 to United Way Greater Victoria’s Blue Love Campaign

Campaign aims to raise $1M to help improve access to mental health support

The chief executive officer of the United Way Greater Victoria (UWGV) hopes a $100,000 donation from Peninsula Co-op will inspire future donations to the Blue Love Campaign designed to help thousands of individuals facing mental health challenges. UWGV also announced that Peninsula Co-op will match every dollar raised up to $100,000.

“We are elated to have such a well-respected and community-minded business partnering with us,” said Mark Breslauer, UWGV’s chief executive officer. “It is our hope this generosity will inspire many to give. We expect this campaign will allow our valued frontline agencies to help blue hearts turn red by individuals knowing they aren’t alone anymore.”

This comment refers to the UWGV’s Blue Love Campaign which stems from the idea that hearts are often black and blue from years of trauma or other life-changing events such as a global pandemic.

RELATED: United Way funding bolsters food programs for Victoria’s vulnerable seniors

The Blue Love Campaign aims to raise $1 million for counselling, peer support and outreach services by the end of 2021 through corporate gifts, public donations and loyal United Way donors. This additional funding could hire up to 15 support workers or counsellors to help about 9,000 to 15,000 adults, families, children or youth facing mental health challenges.

Lindsay Gaudette, director of marketing and community relations at Peninsula Co-op, said many family members, friends and neighbours are struggling with their mental health and are often not able to get the support they so desperately need. “We hope that our community will be inspired to rally alongside us to provide more resources so we can help heal hearts and minds,” said Gaudette.

Funds raised from the campaign will benefit Blue Love community partners such as Connections Place, Family Services of Greater Victoria, Hulitan Family Services, Greater Victoria Citizens’ Counselling Centre, Mental Health Recovery Partners, NEED2 Suicide Prevention, Education & Support, Pacific Centre Family Services, South Island Centre for Counselling & Training, Sooke Family Resource Society and Vancouver Island Men’s Therapy Centre.

Chris Forester, executive director of Connections Place, said his organization is thrilled to be part of the campaign. “An investment in Connections Place would enable us to expand our programming to include much needed evening and weekend services and hire peer support and outreach staff to work with existing and new members in our community,” said Forester.

Country Grocer will also participate in the campaign by turning their stores ‘blue’ through a point-of-purchase till campaign in support of Blue Love. Customers will have the opportunity to purchase a blue heart for $2 that will go towards funding the Blue Love Campaign.


Do you have a story tip? Email: vnc.editorial@blackpress.ca.

Follow us on Twitter and Instagram, and like us on Facebook.

wolfgang.depner@peninsulanewsreview.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

(Black Press Media file photo)
Woman returned to West Shore on warrant after crashing in Oak Bay

Smashed car windows, stolen outboard, missing diamond round out police briefs

Sidney council approved a broad package of tax relief measures, but concerns about its timing and effectiveness remain. (Black Press Media File).
President of cannabis company considers legal action against Sidney

Sidney already lost one legal action by another cannabis retailer in summer 2020

A photograph of the real firearm beside the replica firearm seized by VicPD in the early hours of April 18. (Courtesy VicPD)
Police seize loaded firearm, drugs during traffic stop in Victoria

Officers find cocaine, methamphetamine and fentanyl along with loaded handgun

Colwood restaurants can use city property for patios. (Black Press Media file photo)
Temporary patios back on for Colwood restaurants

Council voted to extend temporary permits to 2022

Sidney Volunteer Fire Department as well as Sidney/North Saanich RCMP and BC Ambulance responded to a dryer fire on Orchard Avenue. (Sidney Volunteer Fire Department/Twitter)
Dryer fire doused in Sidney

Cause of Monday afternoon remains under investigation

Public health restrictions on non-essential travel and vacation bookings are being increased in B.C. (B.C. government)
Out-of-region B.C. vacation bookings, RV ferry reservations to be refused, Horgan says

B.C. extends COVID-19 indoor dining, group fitness ban until May 25

Families of two of three workers killed in a train derailment near Field, B.C., in 2019 have filed lawsuits accusing Canadian Pacific of gross negligence. The derailment sent 99 grain cars and two locomotives off the tracks. THE CANADIAN PRESS/Jeff McIntosh
Families of workers killed in Field train derailment allege negligence in lawsuit

Lawsuits allege the workers weren’t provided a safe work environment

(New Westminster Police)
4 youth arrested after 30-person brawl in New Westminster leaves 1 seriously injured

Police are looking for witnesses who saw the incident take place

South Surrey’s Paul Cottrell, who works with the DFO, tows a grey whale out of Semiahmoo Bay Sunday. (Contributed photo)
Dead whale floating near White Rock towed to shore for necropsy

Animal has been dead since at least April 15

Wickaninnish (Clifford Atleo) plays the drum while singing the Nuu-chah-nulth song on the court steps in Vancouver In a picture from April 2018. Photo credit, Melody Charlie.
Five western Vancouver Island First Nations celebrate legal fishing victory

Court ruling confirms Nuu-chah-nulth fishing rights in case dating back to 2003

Sunday’s storm rocked one of the ferries crossing Kootenay Lake. Photo: Dirk Jonker
VIDEO: Storm makes for wild ferry ride across Kootenay Lake

The video was captured by ferry employee Dirk Jonker

Dr. Bonnie Henry gives her daily media briefing regarding Covid-19 for the province of British Columbia in Victoria, B.C, Monday, December 7, 2020. THE CANADIAN PRESS/Jonathan Hayward
BREAKING: Toddler marks youngest British Columbian to die related to COVID-19

Child one of eight people to die from virus this weekend

Chakalaka Bar & Grill remains open in defiance of orders from Island Health to close. (Cole Schisler photo)
Island Health seeks injunction against restaurant defying COVID-19 orders

VIHA says Ladysmith-area Chakalaka Bar and Grill also violating water and sewer regulations

Pharmacist Barbara Violo arranges all the empty vials of the Oxford-AstraZeneca COVID-19 vaccines that she has provided to customers at the Junction Chemist which is a independent pharmacy during the COVID-19 pandemic in Toronto, on Monday, April 19, 2021. THE CANADIAN PRESS/Nathan Denette
B.C. to open up AstraZeneca vaccines for all people 40+, set up clinics in hot spots

A total of 13 neighbourhoods and communities will receive the AstraZeneca vaccine

Most Read