A passerby walks down an aisle with empty shelves where paper towels are normally on display at a grocery store, Thursday, March 26, 2020, in Quincy, Mass. THE CANADIAN PRESS/AP/Steven Senne)

Paper towel in short supply as people stay home, clean more, industry leader says

While toilet paper consumption has returned to normal levels, paper towel sales continue to outpace pre-COVID levels

The head of Canada’s largest manufacturer of tissue products says he’s concerned about the industry’s supply of paper towel ahead of a potential second wave of COVID-19.

Kruger Products CEO Dino Bianco said demand for paper towel has soared as people stay at home and clean more frequently.

“Toilet paper was the highlight of the COVID stay-at-home mandates but now we’re seeing the big use of paper towels,” he said in an interview.

“COVID doesn’t make you go to the bathroom more, but it does make you clean more.”

Bianco said the industry’s paper towel inventory is “very tight” across North America, despite efforts to build up supply.

“Paper towel is the big watch out for us,” he added. “We’re trying to build our inventory but we’re very tight.”

Kruger, which makes SpongeTowels paper towels, isn’t the only tissue manufacturer seeing continued strong paper towel sales.

Geraldine Huse, president of Procter & Gamble Canada, said demand for the company’s tissue products, including Charmin toilet paper and Bounty paper towels, increased significantly in mid-March.

But while toilet paper consumption has returned to normal levels, she said paper towel sales continue to outpace pre-COVID levels.

“Consumer demand for paper towels remains high across Canada as consumers are staying at home more and their cleaning and hygiene habits have increased,” Huse said in an emailed statement.

She said the company expects strong sales of cleaning products, including its paper towel, home cleaners and dishwashing liquid, to continue in the coming months and that P&G is “producing and shipping 24/7 to meet demands.”

Tim Baade, senior vice-president and general manager of Irving Consumer Products, agreed that demand for toilet paper has started to level off while paper towel usage remains strong.

“Demand for our towel has remained high,” he said in an emailed statement. “Bath demand is still up from pre-COVID-19 levels, but lower than its peak earlier this year.”

Baade said the company, which makes Royale paper towel and other brands under store “house brands” and private labels, continues to maximize its production to help mitigate any supply gaps.

Meanwhile, Kruger is pushing to open its new plant in Sherbrooke, Que., to add more capacity in Canada, Bianco said.

Initially slated to open in February 2021, he said the company is trying to get the factory up and running faster. Some machines started over the summer, while more are set to come online next month.

Bianco said the plant will increase the company’s paper towel and toilet paper manufacturing capacity by 20 per cent.

For now, Kruger has cut back on its stock keeping units — or SKUs — to maximize its production of key products.

At the height of the pandemic, the company slashed the number of products it makes in half to about 90, down from 180 key products. The company is back up to about 110 items, Bianco said.

There will be plenty of the company’s Cashmere brand toilet paper, for example, but the recycled sub-brand EnviroCare will be harder to come by.

That’s in part because it’s less popular, he said, but also because of issues with the supply of the raw product – recycled paper.

“We use recycled paper that comes from white paper used in offices,” Bianco said. “That market has dried up because people aren’t in offices printing, so it’s hard to get the recycled fibers used to produced recycled tissue.”

ALSO READ: 4 more deaths, 366 new cases in B.C. since Friday

Brett Bundale, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Struggling to afford rent, Sylvia Bailey is hoping to trade her love of cooking for some more affordable accommodation. (Photo courtesy of Sylvia Bailey)
Retired Victoria woman looking to cook, clean or garden in exchange for rent

Sylvia Bailey is hoping to use her love for cooking to help afford rent

HarbourCats players celebrate winning the North Division Championship Series in 2019. (Christian J. Stewart/File Photo)
Victoria HarbourCats locked out of team Facebook page

Management hires legal team to solve issue

Thousands filled Centennial Square in June for the peace rally for Black lives, sparked by outrage over the death of George Floyd in the U.S. (Black Press Media file photo)
Survey seeks input on racism in Greater Victoria

Confidential answers to inform work with immigrants and marginalized people

Leila Bui with her parents Tuan Bui (left) and Kairry Nguyen at the end of the trial that found Tanessa Nikirk guilty of dangerous driving causing bodily harm. Nikirk is back in court for her sentencing hearing. (Black Press file photo)
UPDATED: Court hears letter from driver convicted of hitting Saanich girl

Leila Bui has been in a non-responsive state since she was hit in 2017

International Bat Week runs from Oct. 24 to 31. (Photo: Cory Olson)
Time to get batty for International Bat Week

International Bat Week runs from Oct. 24 to 31

FILE – Provincial Health Officer Dr. Bonnie Henry provides the latest update on the COVID-19 pandemic in the province during a press conference in the press theatre at Legislature in Victoria, B.C., on Thursday, October 22, 2020. THE CANADIAN PRESS/Chad Hipolito
B.C. shatters COVID-19 records with 817 weekend cases; masks now expected indoors

Three people have died over the past three reporting periods

Some of the characters in the League of Legends video game. (Photo: na.leagueoflegends.com)
E-sports trial at B.C. high schools to start with ‘League of Legends’ team game

For fall launch, Vancouver’s GameSeta company partners with BC School Sports

RCMP have released more details regarding what led up to an arrest caught on video in Williams Lake Sunday, Oct. 26. (Facebook video screenshot)
Review launched after ‘high-risk, multi-jurisdictional’ chase, arrest in Williams Lake

RCMP launching a full review and code of conduct investigation

Freighter drags anchor towards Boulder Point Oct. 22. It came within 730 metres of the shore, according to maps from the Port of Nanaimo. (Photo submitted)
MacGregor introduces bill to address freighter anchorages along the South Coast

Concerns about the environment, noise, pollution and safety abundant

(Pxfuel)
B.C. limits events in private homes to household, plus ‘safe six’ amid COVID-19 surge

Henry issued a public health order limiting private gatherings to one household, plus a group of ‘safe six’ only

B.C. Liberal Leader Andrew Wilkinson speaks during a drive-in car rally campaign stop at a tour bus operator, in Delta, Saturday, Oct. 17, 2020. THE CANADIAN PRESS/Darryl Dyck
Andrew Wilkinson stepping down as B.C. Liberal leader

Will stay on until the next party leader is chosen

Campbell River's new hospital, July 2018
Nurse diverts opiates and falsifies records at Campbell River Hospital

Nurse facing disciplinary action for moving opiates out of the hospital

Most Read