Magazine markets city to world

Business in Greater Victoria seeks out foreign investment

The Greater Victoria Development Agency is getting its message out to the world.

The agency began stocking shelves at trade investment offices and at Department of Foreign Affairs offices with a new magazine called Business in Greater Victoria, in dozens of countries, as of last week.

Economic development officer Sasha Angus said inviting foreign investment will help warm Greater Victoria’s economic climate.

“The stronger the economic environment we have, the more opportunity,” Angus said. “Our unemployment rates are higher than a couple of years ago, so any job security we can help promote is better for households.”

The magazine will be distributed in major Canadian cities, as well as locations in San Francisco, Seattle and certain offices across Europe, Asia and the Middle East.

“This gives local businesses access to new capital,” Angus said. “A lot of our companies are doing really good things and they need to know they can continue to grow.”

The guide attempts to show that Greater Victoria is a suitable place to invest in terms of business sectors, location and labour force, and is a quality place to live, by highlighting lifestyle options, real estate and commuting information.

An online version of the guide is available at www.pageonepublishing.ca/publications/gvda.html.

ecardone@vicnews.com