The City of Langford has launched an ‘I Am Langford’ campaign to encourage residents to shop local and support Langford businesses. Colourful stickers, flags and pins can be spotted around the City promoting the campaign. (Shalu Mehta/News Staff)

Langford cuts red tape, engages in random acts of kindness to uplift spirits

‘I Am Langford’ campaign promotes supporting local

Patrons of Langford businesses may have noticed some new signs and stickers around town.

The City launched an “I am Langford” campaign to remind residents and visitors to shop local and support businesses in the area.

“They’ve obviously taken a huge hit with COVID-19 and we’re just trying to remind people that businesses, more than ever, need our support,” said Langford Mayor Stew Young.

Flags on lamp posts with slogans such as “I Am Langford,” “I Am Proud,” and “I Am Loyal” dot the City and colourful stickers and pins have been given out to businesses to put on display. A website with a local business directory that also highlights local stories has been formed encouraging people to discover new places or continue to support businesses they love.

READ ALSO: Langford businesses can expand onto sidewalks, public spaces

With new rules and regulations in place to keep people safe as the COVID-19 pandemic continues, Young said businesses are struggling and have spent a lot to ensure they are following measures such as providing masks to employees and installing Plexiglas. Job losses have also affected spending in the community.

“Businesses understand the problems they’re facing and they’re looking for any support they can find,” Young said. “They want their government to make them feel good about getting through the pandemic and we’re not letting them be on their own.”

Young said the City of Langford is doing what it can to get rid of the red tape businesses may face to implement new practices such as expand their patios. He said the City wants its businesses to survive and get back to the new normal, even if that means bending a few rules like parking restrictions or helping businesses advertise that they’re open.

The I Am Langford program also received funding from businesses to tune of $15,000 which the City will use for random acts of kindness. Patrons at local businesses could be treated to a free meal or have their purchases paid for by the City as an act of kindness to thank them for shopping local. Over the weekend, City representatives and Pacific FC members and mascot Stewie the Starfish set up at Centennial Park for Langford Acts of Kindness Day where they handed out free cookies to community members.

READ ALSO: Langford mandates all businesses take new steps to prevent spread of COVID-19

“It’s just good to be kind to everybody,” Young said. “We understand we’re in a pandemic and people are stressed still so they’re sort of cooped up and feeling uncertain about the future. What we’re doing is some acts of kindness to spread a positive message and say thanks for shopping in our town.”

Young noted that he thinks the City and its residents have done a great job in following safety measures during the pandemic and continue to do so. He said he doesn’t want businesses to be the only ones left suffering at the end of it all.

“We are Langford,” Young said. “Let’s fight, be strong and support our businesses because we need them to survive.”

shalu.mehta@blackpress.ca


Like us on Facebook and follow us on Twitter

City of LangfordCoronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Langford Coun. Lillian Szpak (left) and Pacific FC mascot Stewie the Starfish as well as members of the Pacific FC team were in Centennial Park on the weekend for Langford Acts of Kindness Day. They handed out cookies to passersby as part of the City’s ‘I Am Langford’ campaign. (Courtesy of the City of Langford)

Just Posted

Wildfire smoke expected to blanket Greater Victoria again

Conditions expected to worsen Wednesday afternoon but not approach levels reached a few weeks ago

Overnight shutdown of Highway 1 at McKenzie interchange for sign installation

Traffic will be impacted in both directions, detour available

Reader photos: Sun rises and sets over Oak Bay

Sunrise from an early morning yoga session at Oak Bay Beach Hotel… Continue reading

Former Victoria Royals manager celebrates Stanley Cup win

Grant Armstrong is now an amateur scout with Tampa Bay Lightning

Canadian warship HCMS Regina sails past Sidney

The vessel recently returned from the world’s largest naval exercise

Orange Shirt Society launches first textbook on residential school history

Phyllis Webstad and Joan Sorley worked on the 156-page book to help educate students

Horgan vows to replace B.C.’s shared senior care rooms in 10 years

$1.4 billion construction on top of staff raises, single-site work

More sex abuse charges laid against B.C. man who went by ‘Doctor Ray Gaglardi’

Investigators now focussing efforts on alleged victims within the Glad Tidings Church community

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Orange Shirt Day lessons of past in today’s classrooms

Phyllis Webstad, who attended St. Joseph’s Mission Residential School in British Columbia, is credited for creating the movement

Greens’ Furstenau fires at NDP, Liberals on pandemic recovery, sales tax promise

She also criticized the NDP economic recovery plan, arguing it abandons the tourism industry

U.S. Presidential Debate Takeaways: An acrid tone from the opening minute

Here are key takeaways from the first of three scheduled presidential debates before Election Day on Nov. 3

Most Read