Jobs Minister Shirley Bond defends B.C.’s Bollywood awards

NDP says TV ratings of 30 million Indian households show the B.C. Liberals blew $11 million on an election stunt

Premier Christy Clark announces B.C.'s sponsorship for Times of India Film Awards at Vancouver news conference

VICTORIA – TV ratings of around 30 million households in India don’t mean an unhappy ending for B.C.’s $11 million investment in hosting a Bollywood movie awards show, Jobs Minister Shirley Bond says.

Premier Christy Clark was widely criticized for the decision to invest $11 million to host the Times of India Film Awards, an upstart competitor to India’s 60-year-old National Film Awards that was staged in Vancouver April 6. At the time, Clark said the show would be seen by 400 million people.

NDP leader Adrian Dix zeroed in on the TV ratings in the legislature Wednesday, calling it a “vastly inflated” and “totally fictitious” rationale for spending millions on the awards show.

An NDP freedom of information request for the business case behind the awards uncovered “a couple of emails, a press release … and a poster with the premier’s picture on it,” Dix said.

Bond said the Indian newspaper group reports 32 million TV screens for the June 16 telecast in India, with as many as 20 million South Asian people in other countries seeing an international simulcast. A webcast by Sony reached another eight million online viewers, and the program will be rebroadcast on TV as many as 11 more times, Bond said.

Asked if B.C. would sponsor the event again, Bond didn’t rule it out.

“We recognize the benefit of reaching out to India, and this is one way to do it,” she said. “We’re going to measure the outcomes.”

Bond said the week-long event, with launch news conferences in Vancouver and Mumbai, a global voting campaign and a music event at the PNE before the main awards show, generated 6,000 direct and indirect jobs in B.C. The Times Group also booked 3,000 hotel rooms in Vancouver.

Surrey-Newton MLA Harry Bains told the legislature the $11 million would have been better spent on school expansions for students in portable classrooms in his constituency.

Just Posted

Early indications say allergy season could be milder this spring

The Aerobiology Lab collects pollen samples from across Canada to help make predictions

Royal Theatre rate hikes on hold for now; user groups remain unhappy

Symphony, Pacific Opera, Dance Victoria call for public consultation on future use of Royal

Spring equinox welcomed by final super moon of 2019

Spring has sprung and did you catch that moon

The rock is no more for Oak Bay ‘Sea Lore’

Council calls for change to controversial location proposed for art installation

Victoria street repatriated with proper spelling after a century-long mistake

‘Penwill Street’ was named after a Victoria man, but mistakenly spelled ‘Penwell Street’

Five highlights in the 2019 federal budget

Latest budget includes a sprinkling of money for voters across a wide spectrum

POLL: When do you think the next major earthquake will hit Vancouver Island?

According to seismologists, Vancouver Island is overdue for a magnitude 7 earthquake.… Continue reading

40 records broken across B.C. as hot streak continues

Abbotsford hottest spot in Canada on Tuesday

B.C. wildfire prevention budget bulked up as dry spring unfolds

Night vision goggles tested for early detection effort

Vancouver driver ticketed twice within 6 minutes for same offence

The man was written up by two different officers for using an electronic device

B.C. teacher reprimanded after incident with Grade 11 student in school gym

Gregory Norman Brock was teaching at a high school in the Maple Ridge-Pitt Meadows School District

B.C. man ‘parks’ horse during liquor store pit stop

As long as animal wasn’t jaywalking, no problem, says Parksville official

Starbucks to test recyclable cups, redesign stores in B.C., U.S. cities

The company also said it plans to redesign its stores as it adapts to increasing mobile pick-up and delivery orders

In pre-election budget, Liberals boost infrastructure cash to cities, broadband

The budget document says the Liberals have approved more than 33,000 projects, worth about $19.9 billion in federal financing

Most Read