Sipili Molia, regional kettle manager, shows off the Salvation Army’s new contactless donation system for the 2020 Christmas Kettle Campaign. (Black Press Media file photo)

Sipili Molia, regional kettle manager, shows off the Salvation Army’s new contactless donation system for the 2020 Christmas Kettle Campaign. (Black Press Media file photo)

Greater Victoria raises record-breaking $350,000 for Salvation Army

The charity says it’s seen an increase in need since COVID-19 hit

Despite a year of financial strains, Victoria residents made the Salvation Army’s 2020 Christmas wish come true.

Just a few days before Christmas, the charity put out a nationwide plea saying it was still only halfway to its Christmas Kettle Campaign goal. But, with a $100,000 increase over 2019, Victoria residents managed to far surpass their usual goal and raised more than $350,000 total.

The Salvation Army said it’s seen a huge increase in demand for its services since the pandemic hit, with more people experiencing poverty than in an average year. The money Victoria residents raised will go directly to feeding, clothing and sheltering local people and families in need.

RELATED: Rich get richer, poor poorer: Report says pandemic intensified economic disparities

“There was an incredible outpouring of support from people in this community,” said Patricia Mamic, spokesperson for the Salvation Army.

The charity also made donating more accessible in 2020. In response to COVID-19 safety measures, it launched “touchless giving technology,” allowing for people to pay by card.

RELATED: VIDEO: Tech offers hope as Salvation Army sees need skyrocket across B.C.

Across B.C., the charity raised $5.3 million.


 

Do you have a story tip? Email: vnc.editorial@blackpress.ca.

Follow us on Twitter and Instagram, and like us on Facebook.

charityfundraiserfundraisingHoliday givingSalvation ArmyVictoria

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Robert Schram, here seen in January 2016, died Saturday, according to a friend. (Black Press Media file photo)
Sidney, Saanich Peninsula mourn the death of Mr. Beads

Bead artist Robert Schram was a familiar, well-loved figure in Sidney and beyond

Cathy Armstrong, executive director of the Land Conservancy, Paul Nursey CEO of Destination Greater Victoria and Saanich Coun. Susan Brice helped to kick off the annual Greater Victoria Flower Count at Abkhazi Garden Monday. This year, the flower count is less about rubbing the region’s weather in the rest of Canada’ faces, and more about extending a bouquet of compassion and love. (Nina Grossman/News Staff)
2021 Greater Victoria Flower Count sows seeds of compassion

Friendly flower count competition runs from March 3 to 10

Oak Bay police seized a fake police badge marked ‘Special Police’ from the car of a driver who rolled through the stop sign at the intersection of King George Terrace and Beach Drive on Saturday. (Black Press Media file photo)
Oak Bay Police seize fake police badge at traffic stop

Underage public drinking, face-to-face scams keep police busy

BC Housing ensures that by March 31, shelter will be available to all people living outside. (Black Press Media file photo)
All unhoused Victoria residents will be offered shelter by March 31, says BC Housing

BC Housing working to secure shelter locations in coming weeks

Paul Lewis is the Goldstream Gazette’s 2021 Local Hero as Arts Advocate of the Year. (Don Denton/Black Press Media)
West Shore driftwood sculptor inspired by Esquimalt Lagoon

Paul Lewis is the 2021 Arts Advocate of the Year

Langley resident Carrie MacKay shared a video showing how stairs are a challenge after spending weeks in hospital battling COVID-19 (Special to Langley Advance Times)
VIDEO: Stairs a challenge for B.C. woman who chronicled COVID-19 battle

‘I can now walk for six (to) 10 minutes a day’

Provincial health officer Dr. Bonnie Henry updates B.C.’s coronavirus situation, May 8, 2020. (B.C. government photo)
B.C.’s weekend COVID-19 cases: 532 Saturday, 508 Sunday, 438 Monday

Fraser Health still has most, eight more coronavirus deaths

B.C. Attorney General David Eby speaks in the legislature, Dec. 7, 2020. Eby was given responsibility for housing after the October 2020 provincial election. (Hansard TV)
B.C. extends COVID-19 rent freeze again, to the end of 2021

‘Renoviction’ rules tightened, rent capped to inflation in 2022

Face mask hangs from a rear-view mirror. (Black Press image)
B.C. CDC unveils guide on how to carpool during the pandemic

Wearing masks, keeping windows open key to slowing the spread of COVID-19

Churches, including Langley’s Riverside Calvary Church, are challenging the regulations barring them from holding in-person worship services during COVID-19. (Langley Advance Times file)
Det. Sgt. Jim Callender. (Hamilton Police Service screenshot)
B.C. man dead, woman seriously injured after shooting in Hamilton, Ont.

The man was in the process of moving to the greater Toronto area, police say

Police have identified the vehicle involved in the Feb. 14 hit-and-run in Chemainus and are continuing to investigate. (Black Press Media files)
Police seize and identify suspect vehicle in hit-and-run

Investigation into death expected to be lengthy and involved

(Black Press file photo)
Child in critical condition, homicide investigators probe incident near Agassiz

The child was transported to hospital but is not expected to survive

Sewage plant in Lower Mainland, operated by Metro Vancouver. (Metro Vancouver screenshot)
‘Poop tracker’ launches as researchers test Lower Mainland sewage water for COVID-19

‘Studying the virus in wastewater allows researchers to look at an entire population…’

Most Read