Endurance tangles with Dragons Den

Endurance got the stamp of approval from all five Dragons

When Brett and Blake Smith-Daniels, Trevor Kidd and Michael Tessier of the Victoria rock band Endurance travelled to Toronto to appear on CBC’s Dragon’s Den, they were working on the philosophy to set their goals high, and live up to their own expectations.

It’s a philosophy that has guided the boys, aged 12 to 17, throughout their musical career.

It seems to be working, according to Tammy Smith-Daniels, Brett and Blake’s mother.

“Anyone who watched the Oct. 31 Dragon’s Den episode saw a very abbreviated version of what actually happened on the sound stage of the program,” she said. “The Dragons were sincerely interested in what the boys were doing and especially about the social enterprise aspect of the proposed record label.”

“They listened to several of the band’s original songs and later halted production for a while to bring in the parents for a conversation about the business idea,” said Smith-Daniels. “The producers were getting a little upset after a while saying, ‘we have to move on and keep to our schedule.’ But the Dragons wanted to hear the boys’ music and hear what they had to say.”

In the end, Endurance got the stamp of approval from all five of the Dragons, something Smith-Daniels said is a rare occurrence and a tremendous statement about how impressed the Dragons were with the boys’ pitch. They offered the band a commitment of $100,000 in exchange for a 50 per cent share of the record label when it’s established. The boys made it clear to the Dragons, however, that some of the funds from the 50 per cent that Endurance will retain will still be going to causes like Free the Children and other charitable pursuits.

“That was always part of the reason we started all this,” said Blake who, at age 12, is the youngest member of the group. “We want to make money but don’t need to be rich. We want to help others.”

Now Endurance and the Dragons are in the part of the process that is never featured on TV. “We’re in the due diligence and contract development stage of the process, but I can say that the Dragons have been amazingly supportive,” said Smith-Daniels. “They’ve been working very hard behind the scenes and have made contacts for the boys with industry professionals. We’re very confident that things will work out.”

She is only one of the group of parental business advisors helping the boys in their quest to establish their own label. “Between us we have a fair amount of expertise in business, so it’s only natural that we’d help out,” she said.

Regardless of the final result of negotiations the boys have already achieved a lot of what they wanted to accomplish with their foray into the Dragon’s Den.

“They wanted to get some exposure for the band, to raise awareness for their charities and to inspire other young people and show them that anything is possible. They’ve done all of that,” said Smith-Daniels. “All of the parents are incredibly proud of these remarkable young men.”

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The IIO’s chief civilian director has cleared Victoria police of any wrongdoing in the Nov. 21 death of a man they had earlier arrested. (Black Press Media file photo)
Investigation clears Victoria police of wrongdoing in arrested man’s death

Police watchdog determined police action or inaction played no role in man’s death

A West Shore man has been handed two tickets for failing to wear a mask after verbally abusing staff at a coffee shop in View Royal and gas station in Langford. (THE CANADIAN PRESS/Darryl Dyck)
Man ticketed twice for refusing to wear mask in same day, say West Shore RCMP

Police ask businesses to report incidences when they occur

Island Health has reported a COVID-19 outbreak at Saanich Peninsula Hospital. (Black Press Media file photo)
COVID-19 outbreak hits first Greater Victoria hospital

Island Health declares outbreak at Saanich Peninsula Hospital

On Nov. 23, Saanich council voted unanimously in favour of sending a letter encouraging the federal government to pass a bill to declare Sept. 30 as the National Day for Truth and Reconciliation. (Black Press Media file photo)
Saanich calls for national day of reconciliation honouring residential school survivors

Sept. 30 statutory holiday would recognize harm residential schools caused, mayor says

12-year-old Ella Smiley captured some video of orcas on a sea lion hunt on Nov. 28 at Kitty Coleman Park, just north of Courtenay. Photo by Ella Smiley
VIDEO: Orcas hunt sea lion near Vancouver Island shoreline

Twelve-year-old Ella Smiley, of Comox Valley Wildlife Sightings, caught up with a… Continue reading

An RCMP cruiser looks on as a military search and rescue helicopter winds down near Bridesville, B.C. Tuesday, Dec. 1. Photo courtesy of RCMP Cpl. Jesse O’Donaghey
B.C. Mountie, suspect airlifted by Canadian Armed Forces from ravine after foot chase

Military aircraft were dispatched from Comox, B.C., say RCMP

A logo for Netflix on a remote control is seen in Portland, Ore.,Aug. 13, 2020. Experts in taxation and media say a plan announced Monday by the government will ultimately add to the cost of digital services and goods sold by foreign companies. THE CANADIAN PRESS/AP-Jenny Kane
‘Netflix tax’ for digital media likely to raise prices for consumers, experts say

The government says Canadian companies already collect those taxes when they make digital sales

BIG SALMON ranch in Washington State. (Center for Whale Research handout)
Non-profit buys Chinook ranch in hopes of increasing feed for southern resident killer whales

The ranch, which borders both sides of Washington State’s Elwha River, is a hotspot for chinook salmon

Gaming content was big on YouTube in 2020. (Black Press Media files)
What did Canadians watch on Youtube during isolation? Workouts, bird feeders

Whether it was getting fit or ‘speaking moistly,’ Canadians had time to spare this year

(Needpix.com)
Fraudsters projected to use pet scams to gouge over $3M from customers: BBB

The pandemic heavily contributed to the number of puppy scams

A teacher places the finishing touches on the welcome sign at Hunter’s Glen Junior Public School which is part of the Toronto District School Board (TDSB) during the COVID-19 pandemic in Scarborough, Ont., on Sept. 14, 2020. THE CANADIAN PRESS/Nathan Denette
Hindsight 2020: How do you preserve a year many Canadians would rather forget?

Figuring out how to preserve the story of the pandemic poses a series of challenges

Haley Callison. (Facebook photo)
Former B.C. pro hockey player frustrated with COVID-deniers after horrific bout with virus

Haleigh Callison hopes people will follow precautions and tone down the rhetoric

A man stands in the window of an upper floor condo in Vancouver on March 24, 2020. THE CANADIAN PRESS/Darryl Dyck
Change made to insurance for B.C. condo owners amid rising premiums

Council CEO Janet Sinclair says the change will mean less price volatility

Most Read