Campaign addresses vital issue

Oak Bay a part of regional campaign promoting visible house numbers

A regional campaign to promote visible house numbers hits the right safety note, according to Oak Bay Police.

“Oak Bay has hundreds of residences that have less than adequate visible address signage,” said Const. Rick Anthony, Oak Bay Police spokesman. “If we can’t find you, we can’t help you. Having a visible, easily seen address sign could mean the difference between life and death. Seconds count.”

Each year Leadership Victoria runs a Community Leadership Development Program with participants from all over the Greater Victoria area. The groups are tasked with developing community action projects. Team Enlighten – one of four teams in the program – created the action project ‘Is Your Number Up?’ The objective is to increase public safety by raising awareness of the crucial importance of address visibility for emergency first responders.

Participants in the program were offered a ride-along with Saanich Police, explained Team Enlighten member Christine Kenwood.

“The light bulb went on for one of our team members on her ride along,” Kenwood said. “Piles of the addresses could not be seen, so she brought it back to the team and we all thought it was a fabulous idea.”

A North Saanich resident, Kenwood is familiar with lack of streetlights and unkempt shrubbery hiding house numbers.

“It doesn’t seem all that important and some will argue to the ends of the world, that it’s an esthetic decision, but really if your child is sick or your husband has a heart attack and you call 911, you want them to be there as soon as possible,” Kenwood said.

They’re promoting the concept and garnered support from policing agencies around Greater Victoria in addition to social media campaigns and television spots.

“We developed content that was relevant about the issues that were most important: visibility, luminosity, non-obstruction, that sort of stuff, then tips and strategies where to get reflective numbers and paint and created a Facebook page,” Kenwood said. “We also developed two public service announcements.”

Their online social media campaign at facebook.comAddressVisibility, clarifies problems associated with hidden or absent signage and offers solutions. Prizes offer the added incentive for residents to display clear, visible address numbers.

The television promotions will be broadcast on A&E, TLC and AMC during primetime.

Team Enlighten’s partners include B.C. Emergency Health Services, Saanich Police and Fire, Oak Bay Police and Fire and the Oak Bay Emergency Program. The project is sponsored by Capital Region Emergency Service Telecommunications. For more information on the organization visit leadershipvictoria.org.

 

cvanreeuwyk@oak baynews.com

 

 

Just Posted

Saanich driver races to Chairman’s Trophy in Mission

Bill Okell has driven the same race car for 44 years

Local school districts gear up for the new back to school season

Seismic upgrades, inclusion and student safety are priorities

Camosun’s continuing education site a quick hit

Hundreds of courses available to launch new career opportunities

B.C. police watchdog investigating high-speed crash in Victoria

Police watchdog called in after dramatic early morning crash at Bay and Douglas intersection

VIDEO: RCMP officer killed in the line of duty remembered ‘through the laughter of children’

Sarah Beckett Memorial Playground opens with ceremony in Langford

VIDEO: B.C. woman meets biological mother, 38 years later

Mother never gave up hope of finding daughter, despite all the obstacles

B.C. Lions fall to 1-9 after 13-10 loss to Ticats

Lowly Leos have dropped six straight CFL contests

VIDEO: B.C. woman meets biological mother, 38 years later

Mother never gave up hope of finding daughter, despite all the obstacles

B.C. man who died after rescuing swimmer was known for helping others

Shaun Nugent described as a dad, a coach, a hero and ‘stand-up guy’ at celebration of life

B.C. RCMP plane chases fleeing helicopter as part of major cross-border drug bust

The helicopter eventually landed at a rural property near Chilliwack

Vancouver Island man dead after reported hit-and-run incident

Oceanside RCMP seek public’s help gathering information

Thousands cycle to conquer cancer

The 11th annual Ride to Conquer Cancer took place Saturday morning, Aug. 24 in Surrey, B.C.

PHOTOS: Brazil military begins operations to fight Amazon fires

Amazon fires have become a global issue, escalating tensions between Brazil and European countries

Racist confrontation in Richmond parking lot caught on camera

Woman can be heard yelling racial slurs, swear words at woman in apparent parking dispute

Most Read