B.C. Ferries’ CEO says a new and improved website along with a mobile app could be ready by as early as the fall, but a new reservation system is still 18-24 months away. (BLACK PRESS file photo)

B.C. Ferries CEO says new reservation system will improve efficiency

Reservation fee structure undergoing changes over next two years

Changes to B.C. Ferries operations are just around the corner.

Mark Collins, president and chief executive officer for B.C. Ferries, said the company is planning on introducing a brand-new website as soon as the fall, and a new reservation system that includes flexible fare pricing within the next 18 to 24 months.

“We are on the cusp of a new website, a new mobile application and we are on the cusp of a new reservation system that will be considerably more flexible,” Collins said.

Collins made the comments following a presentation to members of the Greater Nanaimo Chamber of Commerce on Tuesday at the Coast Bastion Hotel, where he provided an update on B.C. Ferries. He said the corporation’s new reservation system will follow a model similar to what airlines and train use that would allow customers to change their reservations without penalty.

“We need to make that convenient for you with no extra fees or charges because it is what you bought,” he said.

The new reservation system will only apply to B.C. Ferries’ major routes. Collins said under the new system, reservation fees will be a thing of the past.

“For the major routes, we see reservation fees going away and becoming part of the base fare,” he said.

B.C. Ferries has been working on IT improvements for years, but customers wouldn’t have noticed because the changes have largely been internal, according to Collins, who said the first elements of their reservation system and a new customer relationship management system went live internally about three weeks ago.

“In the last five years we have spent probably close to $400 million on IT systems,” he said. “Much of it is in the background.”

Collins said a new and improved website along with a mobile app could be ready by as early as the fall but the reservation system won’t be introduced for at least a year and a half. He said B.C. Ferries wants to avoid rolling out a system that is broken.

“We are not into the Phoenix pay system problem here … we want people to be happy from day one,” he said.

Speaking to Black Press afterward, Collins explained that under the new reservation system customers will be able to pay for their reservation in advance. He said there will be multiple ways for customers to save money under the new system, adding that those who book in advance will find lower fares than those who wait until the last minute.

“You should see multiple choices for the same sailing. If you want the ability to change your reservation, it is one fee and if you’re happy to forgo flexibility and you want to lock in, you can get a lower price,” he said. “If you book in advance, say three weeks ahead versus three days ahead you will get a lower price.”

Collins said switching to the new system will improve efficiency as it will allow B.C. Ferries to better plan and prepare sailings. He said the new system should also alleviate some of the congestion at terminals where traffic can be backed up during peak season.

“When I think about neighbourhoods … where they have to endure these traffic lineups, that could be a thing of the past under this system because people will only go to the terminal when they have a reservation,” he said.



nicholas.pescod@nanaimobulletin.com

Like us on Facebook and follow us on Twitter

Just Posted

WATCH: Do you recognize this sexual assault suspect?

Victoria police release new footage suspect in Bay Centre attack on young girl

Nitwits, Touts and Oak Bay Council

Oak Bay Heritage hosts lecture on Memoirs of George Murdoch

Man surprises trial, claims responsibility for Saanich sex assault

Fellow inmate of accused David Hope claims responsibility

Talk of legalizing secondary suites stokes debate in Oak Bay

Motion to move ahead on secondary suites hits council next week

Greyhound cleared to end routes in northern B.C., Vancouver Island

Company says nine routes have dropped 30% in ridership in last five years

Oak Bay Heritage Day honours cultural history

Crowds turn out to explore gems from Oak Bay Archives

Questions raised over B.C. NDP’s childcare budget plan

Advocates concerned how to fill 22,000 new spaces for early childhood educators

B.C. family first to receive reimbursement for life-altering arthritis drug

Effective medication used to treat rare form of juvenile arthritis costs $19,000 a month

VIDEO: Island family builds eight-foot igloo in front of home

Sunday snowfall on the mid-Island leads to all-day family activity

IIO: Kamloops RCMP did not have to report shooting

The IIO is not investigating an officer-involved shooting that occurred in Kamloops in 2017

No smoke alarm, faulty cord contributed to fatal B.C. fire

Faulty electric cord and power source connected to space heater believed to have caused flames

Walmart partners online grocery service to bring Vancouver home delivery

Move expands upon similar efforts announced last November to grow home delivery service

BC Wine Institute to take legal action against Alberta

The BC Wine Institute to seek injunction to protect B.C. wineries from Alberta wine ban

BC BUDGET: Tobacco tax hike may light up black market in smokes

NDP government adds another 56 cents per pack as of April 1

Most Read