Guest are welcomed by people in Facebook shirts as they arrive at a Facebook Canadian Summit in Toronto on Wednesday, March 28, 2018. Friends of Canadian Broadcasting wants the federal government to drop hosting its virtual Canada Day celebration on Facebook Inc. THE CANADIAN PRESS/Chris Donovan

Guest are welcomed by people in Facebook shirts as they arrive at a Facebook Canadian Summit in Toronto on Wednesday, March 28, 2018. Friends of Canadian Broadcasting wants the federal government to drop hosting its virtual Canada Day celebration on Facebook Inc. THE CANADIAN PRESS/Chris Donovan

Advocacy group calls on feds to pull Canada Day celebration from Facebook

Facebook declined to comment on the matter

Amid a growing advertiser boycott against Facebook, the federal government is being urged to unfriend the U.S. tech giant.

Friends of Canadian Broadcasting wants the federal government to drop hosting its virtual celebration on Facebook because it says the social media giant is complicit in promoting racism, violence and misinformation.

“How can the government in good conscience encourage Canadians to visit this place, to have our civic festival on Facebook, to drive eyeballs and profits to Facebook, and to continue advertising with tens of millions of federal dollars every year to the company?” said Daniel Bernhard, the executive director of Friends, a grassroots organization that defends Canadian culture, democracy and journalism, but is not affiliated with any broadcasters.

“This is a U.S. brand that has been developing a very well-deserved reputation for ruining democracy and stability in the world….It makes no sense that the Government of Canada has to continue feeding this beast with public dollars and giving passive approval for the behaviour of this company.”

READ MORE: Facebook hit with $9M penalty for making ‘false, misleading’ privacy claims

Bernhard said the government has long argued that it must use Facebook because that is where the most people are, but his organization feels the company can’t continue to push the platform given its track record with hateful content and white supremacists.

The federal government’s Canada Day celebration will involve printable activity kits for kids, music playlists and two shows with performances from artists including Avril Lavigne, Sarah McLachlan, the Sheepdogs, Alanis Morissette and Haviah Mighty.

In addition to Facebook, the shows will air on YouTube, CBC, CPAC and Radio-Canada.

Facebook declined to comment on the matter and the department of Canadian heritage did not immediately offer a response to The Canadian Press when asked about the call to change its holiday activities.

The demand from Friends of Canadian Broadcasting comes as civil rights and advocacy groups including the Anti-Defamation League and National Association for the Advancement of Colored People have launched the #StopHateForProfit boycott.

The boycott calls on major international brands to cease paid advertising on Facebook throughout July to make it clear that the Menlo Park, Calif. company has not done enough to keep racist, false and dangerous content or white supremacists off its platform.

Coca-Cola, Unilever, Honda America, Patagonia are among the dozens of international companies that have supported the boycott.

Lululemon Athletica Inc., Mountain Equipment Co-op, Arc’teryx and Moosehead Breweries have pledged to follow suit in Canada and were joined on Tuesday by Cineplex Inc., CAA Club Group and the Canadian Internet Registration Authority.

“We have seen some of the largest, most profit-seeking companies say that no amount of money is enough to justify the hate and incitement to violence and misinformation that Facebook has become synonymous with,” said Bernhard.

“It strikes me as very worrying that the Government of Canada now has a weaker moral position on fundamental matters of equity, justice and public safety than Coca-Cola and Unilever do.”

Tara Deschamps, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Canada Dayfacebook

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Nikita, a four-year-old German Shepherd that was attacked by a buck in a backyard in Esquimalt Sunday is lucky the injury wasn't more severe. (Photo contributed by Suzette Goldsworthy)
Esquimalt dog owner issues alert after deer injures German shepherd

Nikita needed stitches after an early morning encounter

The Victoria Police Department headquarters. (Black Press Media file photo)
Investigation launched into man’s death after arrest in Victoria

IIO investigation to determine if police actions or inaction played a role in the man’s death

Capital Regional District Animal Control say an eight-month-old Rottweiler bit a Langford mother and her child near Glen Lake on Nov. 19. (Black Press Media file photo)
Large dog attacks mother and child in Langford

Mother puts three-year-old on top of car to protect him

(Black Press Media file photo)
Police arrest man covered in blood on heels of significant Saanich crash into woods

Resident calls in home invasion in progress after crash

Victoria School for Ideal Education at 2820 Belmont Avenue is the second school in Greater Victoria with an active confirmed COVID-19 exposure. (Travis Paterson/News Staff)
Private school becomes second Greater Victoria school with COVID-19 exposure

Victoria School for Ideal Education follows Lakeview Christian School in Saanich

People wearing face masks to help curb the spread of COVID-19 cross a street in downtown Vancouver, on Sunday, November 22, 2020. The use of masks is mandatory in indoor public and retail spaces in the province. THE CANADIAN PRESS/Darryl Dyck
B.C. reports 17 COVID deaths, 1,933 new cases as hospitalizations surge over the weekend

There are 277 people in hospital, of whom 59 are in ICU or critical care

An aerial shot of Cedar Valley Lodge this past August, LNG Canada’s newest accommodation for workers at the project site in Kitimat. This is where several employees are isolating after a COVID-19 outbreak was declared last Thursday (Nov. 19). (Photo courtesy of LNG Canada)
Forty-one positive COVID-19 cases associated with the LNG Canada site outbreak in Kitimat

Thirty-four of the 41 cases remain active, according to Northern Health

Workers arrive at the Lynn Valley Care Centre seniors home, in North Vancouver, B.C., on Saturday, March 14, 2020. It was the site of Canada’s first COVID-19 outbreak in a long-term care facility. THE CANADIAN PRESS/Darryl Dyck
Rapid tests ‘not a panacea’ for care homes, Dr. Bonnie Henry says

B.C. lacks capacity for daily tests of thousands of workers

(Delta Police Department photo)
Cannabis edibles found in Halloween bag lead B.C. police to illegal lab

Delta police arrested a man and a woman while executing a warrant at a residential property Nov. 20

A woman being arrested at a Kelowna Value Village after refusing to wear a mask on Nov. 22.(@Jules50278750/Twitter)
VIDEO: Woman arrested for refusing to wear mask at Kelowna Value Village

RCMP claims the woman was uncooperative with officers, striking them a number of times and screaming

B.C. Liberal MLA Shirley Bond questions NDP government ministers in the B.C. legislature, Feb. 19, 2020. (Hansard TV)
Cabinet veteran Shirley Bond chosen interim leader of B.C. Liberals

28-member opposition prepares for December legislature session

Motorists wait to enter a Fraser Health COVID-19 testing facility, in Surrey, B.C., on Monday, November 9, 2020. THE CANADIAN PRESS/Darryl Dyck
COVID-19: What do rising positivity rates mean for B.C.? It’s not entirely clear

Coronavirus cases are on the rise but the province has not unveiled clear thresholds for further measures

A rider carves a path on Yanks Peak Saturday, Nov. 21. Two men from Prince George went missing on the mountain the next day. One of them, Colin Jalbert, made it back after digging out his sled from four feet under the snow. The other, Mike Harbak, is still missing. Local search and rescue teams went out looking Monday, Nov. 23. (Sam Fait Photo)
‘I could still be the one out there’: Snowmobiler rescued, 1 missing on northern B.C. mountain

As Quesnel search and rescue teams search for the remaining rider, Colin Jalbert is resting at home

Most Read