Oak Bay High grad plans UrbaCity Challenge race for fundraising

Victoria’s version of the Amazing Race is taking place on June 8 with hundreds of local businesses participating

Victoria’s version of the Amazing Race is taking place on June 8 with hundreds of local businesses participating.

The UrbaCity Challenge is an urban adventure race and fundraiser for The Prostate Centre, and this year the course was designed by an Oak Bay native.

Jonathan Willcocks of Vancouver’s Pinnacle Pursuits is thrilled to be at the helm as the “mastermind” behind the event.

“I don’t want to give away too many specifics, but we have so many unbelievable draw prizes … the more people pledge, the higher level of draw prize they’re eligible for,” he said.

Hosted by Maximus Canada since 2010, UrbaCity is marketed as a strategic adventure race that begins at Save-on-Foods Memorial Centre and winds its way through downtown to various challenge stations.

Teams of two and four are encouraged to raise minimum pledges to compete, while corporate team categories add to the playful competition.

“There are so many ways to strategize – it makes it super-fun,” Willcocks said.

Teams can choose from brain, brawn or ultra racer categories, while corporate teams can register to face-off against one another.

This year’s race also has a social media component, with pre-race questions being posted on their Facebook page. Willcocks is even taking part personally, posting photos of himself in a variety of Victoria locations.

“It’s kind of a Where’s Waldo, except it’s Where’s Jono?” he said. “The first one to respond gets access to a challenge before the race,” he said.

Contributions last year helped raise $15,000 for Victoria’s Prostate Centre. “This year, we have already achieved that and doubling,” said Willcocks. “Similar to last year, sponsorships are available at a variety of levels. Each donor level provides an opportunity for your company to contribute, while acquiring extensive exposure and even a chance to involve your employees in a meaningful social cause.”

‘Jono’ as most people still know and remember him, graduated from Oak Bay High as the student council president in 1989. He now lives in Vancouver, but loves being back regularly to share his passion for teamwork, leadership and adventure. UrbaCity is one of many events and projects he still returns to the area regularly.

After graduation, Willcocks spent six years at UVic where he ran the Outdoors Club growing it from 38 members to 450 in three years. Following UVic, he became a wilderness boot camp instructor and life skills counsellor for young offenders before he started Pinnacle Pursuits.

“Having the adventure mind set for life is key. It’s all about embracing unique experiences together that challenge us take a leap of faith, stretch out of our everyday comfort zones, inspires us to connect with each other in new ways and help make the world a better place. Personally I think this is what life is all about,” he says.

Team’s can register for the UrbaCity Challenge until midnight on June 7. For more information, go to urbacitychallenge.ca  or pinnaclepursuits.com.

 

– with files from Dan Palmer

 

 

Just Posted

Moose Hide campaign takes message to Canadian schools

Campaign launches new K-12 education platform

Lost wedding ring found on Valentine’s Day

Dan Milbrath’s ring is back where it belongs

Victoria installation for the blind causes problems for those with mobility issues

The truncated domes installed at Blanshard and Fort streets aren’t helpful for everyone

Fire destroys South Island Concrete building in Sooke

No injuries resulted from large structure fire

Funds being raised for double-amputee Ecuadorean dancer

North Saanich woman is putting out collection jars if people would like to donate

‘Just like Iron Man’: Calgary surgeon undergoes experimental spinal surgery

Dr. Richi Gill was in a freak accident on a boogie board during a family vacation in Hawaii

Canadian airlines waiting for guidance from Ottawa over X gender option

Major U.S. airlines said they will change their process so passengers can identify themselves along non-binary lines

‘Violent’ B.C. man wanted on Canada-wide warrant

Prince George man with ties to Vernon sought by police

Homicide police investigate assault turned deadly in Surrey

60-year-old man died at hospital after assault

Trudeau’s principal secretary, Gerald Butts, resigns amid SNC-Lavalin furor

Butts categorically denies the accusation that he or anyone else in the PMO improperly pressured former attorney general Jody Wilson-Raybould

Deported B.C. man who came to Canada as a baby granted chance at return

Len Van Heest was deported to the Netherlands in 2017

A Mother’s Wish: Ryan Shtuka’s mother wants her son to be ‘forever known’

‍‍‍‍‍“Let me tell you a story …. it all began with a boy named Ryan”

Sex abuse survivors to meet with Vatican summit organizers

Pope Francis has urged participants to meet with abuse victims before they came to Rome

Most Read