Black Press media coverage expands for Tour de Rock

Readers can follow Oak Bay police reserve Const. Jarrod Christison’s progress on the Tour de Rock, or contribute to his fundraising campaign

The Oak Bay News and its sister papers on Vancouver Island have the Tour de Rock covered.

As an official media sponsor of the 2011 Canadian Cancer Society Cops for Cancer Tour de Rock, parent company Black Press has pulled out all the stops to give readers insight into the ride, running Sept. 25 to Oct. 7.

We’ve even got a rider – Nanaimo News Bulletin reporter Chris Bush – on the team.

He’s on Twitter (@chrisbushtdr) and has been busy tweeting and blogging (blogs.bclocalnews.com/bushsblog/) about his training journey. He’ll be keeping it up throughout the two-week ride.

With less than two days to go before the riders embark from Port Alice and start their 1,000-kilometre pedal down-Island, we’ve added many options  to keep readers updated on the tour’s progress.

Online, we’ve expanded our Tour de Rock presence with a ride-specific site (www.bclocalnews.com/tour-de-rock/) with tons of related content.

The site has several clear entry points to lead you to the Tour de Rock site. Once there, you’ll find information about the ride, an interactive route map and official tour program, a TwitterFall (you can contribute to the conversation by using the hash tag #tourderock), a public Flickr photo gallery and videos, as well as ways to donate to Oak Bay reserve Const. Jarrod Christison or any other rider.

Readers can submit their own photos to the Flickr gallery (www.flickr.com/groups/2011tourderock/pool) or videos – the more the merrier. To upload video, simply go to www.BCDailyBuzz.com, set up a profile and load your video.

It gets even better. Black Press is giving away a bike package from Trek Bikes in Victoria – readers can enter at our office, 818 Broughton St., and online entry forms will be available once the Tour gets underway. The winner will be chosen and announced near the completion of the ride.

editor@oakbaynews.com