Loyalty reward points will remain off limits for B.C. shoppers buying prescription drugs.

Supreme Court upholds ban on B.C. pharmacy reward points

Regulators consider prescription incentives a health risk

Shoppers in B.C. who love to collect Air Miles or other loyalty reward points when they fill prescriptions are out of luck.

A ban on pharmacies offering loyalty rewards or other incentives on prescription drugs will remain in force after the Supreme Court of Canada refused to hear an appeal filed by major retailers.

The College of Pharmacists of British Columbia passed a bylaw banning incentives such as redeemable points on the grounds that the practice is unethical, unsafe and unprofessional because patients can be tempted to buy drugs they don’t need.

“Pharmacists are medication experts, and sometimes the right thing for them to do is not dispense a drug,” said college registrar Bob Nakagawa. “A patient’s motivation to collect redeemable points may inappropriately encourage drug use and can put their health at risk.”

One of the objections raised by the college was that insured patients who don’t pay out of pocket might continue to refill a prescription after they no longer need it just to collect more points and the unneeded drugs may be abused or diverted to the illegal drug trade.

Incentives have long been forbidden on methadone prescriptions as well as any Pharmacare-covered prescriptions.

The ban was challenged by Sobeys, which owns Safeway and Thrifty Foods stores, on the basis it was an unreasonable restraint, with no evidence of any harm to consumers.

A B.C. Supreme Court  judge originally overturned the ban as having been too broad, but the B.C. Court of Appeal sided with the college in January. The ban has been in force since then.

Just Posted

Swimmer halts journey across Strait of Juan de Fuca after hypothermia sets in

Susan Simmons swam for eight-and-a-half hours in 9 C choppy waters

Opposing views clash over removal of Royal Oak Golf Course from ALR

Golf course not ideal for farming, says report

Oak Bay man designer behind Canucks’ retro jersey

Jeremie White was 20 years old when he told Canucks assistant GM Brian Burke he had a design

PHOTOS: Tour de Victoria takes off

1,800 cyclists took off in the Ryder Hesjedal’s Tour de Victoria for a city-wide loop

‘Hard on water:’ Smoke not the only long-range effect of wildfires

The project began more than 10 years ago after southern Alberta’s 2003 Lost Creek fire

Five things to do in Greater Victoria this weekend

Puppy yoga, horses, cars, water guns and more make up this weekend’s list of events to see

B.C. VIEWS: Genuine aboriginal rights can be misused and discredited

Camp Cloud one of long line of protests falsely asserting title

Prime Minister Justin Trudeau to march in Montreal’s Pride parade

Trudeau will end the day in his home riding of Papineau

Vancouver Whitecaps give up late goal in 2-2 draw with New York Red Bulls

Four of Vancouver’s next five games are at home

RCMP looking for missing Duncan teen

Dallas Macleod, 18, was last seen on Aug. 10

Most Read