Grocers collaborate on new local food awareness initiative

Watch for ‘Island Good’ signs at grocers throughout Vancouver island

The Vancouver Island Economic Alliance (VIEA) has launched a new initiative aimed at increasing the strength of the local food economy.

Titled ‘Island Good,’ the initiative will run March through mid-September in Quality Foods, Thrifty Foods, Country Grocer, and 49th Parallel stores.

In all stores of the participating grocers, shoppers will be alerted to Vancouver Island-produced food products through a specially-designed wordmark and in-store signage as well as external advertising campaigns in print, radio and television.

“It is our belief that more people will purchase these quality food products made or grown close to home if they are more aware of these products and can find them more easily in stores,” said VIEA president George Hanson. “We believe this will lead to increased demand, which can lead to increased potential for export trade and better balance in our Island economy.”

VIEA is an organization working to help the Island make its mark on the global economic stage. A report released by the alliance in October 2017 shows that, while the Canadian economy is 70 per cent services and 30 per cent goods, the Island economy is 80 per cent services and only 20 per cent goods.

That statistic supports the organization’sdecision to create an ambitious goal.

“We want to have every product from potatoes to airplane parts marked ‘Grown’ or ‘Made on Vancouver Island,’ ” said Hanson.

“As people around the world continually see Island-produced goods, this, we believe, will spur interest in Vancouver Island as a great place to invest as well as to live, and shift that 20 per cent to a much higher value.”

VIEA plans to compare same product, same store, same month sales activity during the March-September Island Good pilot project with sales records from 2017 to demonstrate the effect of improved product awareness. This information will be used to encourage food producers to mark their products ‘Made on Vancouver Island’ or ‘Grown on Vancouver Island,’ thereby further promoting these local products and building demand.

“Living is good on Vancouver Island. Food is good on Vancouver Island. It’s good to buy local — for a whole host of reasons. It’s ‘Island Good,’” said Hanson.

The project is made possible by funding provided by the Island Coastal Economic Trust and support from the BC Salmon Farmers Association, Vancouver Island Farm Products Inc., Paradise Island Foods, B&C Foods, HotHouse Marketing, Spark Strategic Group, and Portofino European Bakery.

Learn more at www.islandgood.ca

Just Posted

Police tape off tent city at Oak Bay’s Cattle Point

Vehicle access restricted to waterfront segment of Uplands Park

‘Repeat test fails’ clogging up the system, says ICBC

Increased driver education key to shorter wait times, safer roads

Local experts share wealth of tree knowledge at free Oak Bay event

“Healthy Trees, Healthy Communities” seminar at Windsor Pavilion focused on how to preserve District’s urban forest

Victoria’s Clean Team collects 600 used needles in a week

Number of used needles found downtown steadily increasing over 12 years

Supportive cancer care centre highlights Breast Cancer Awareness Month

Almost 30,000 people in B.C. will get diagnosed with cancer this year

Fashion Fridays: You can never have enough shoes

Kim XO, lets you know the best online shopping tips during Fashion Fridays on the Black Press Media Network

Find your future at Black Press career fair in Victoria

More than 70 booths expected at Bay Street Armoury on Oct. 25

Former B.C. cop sentenced to jail ‘in the community’ after caught in Creep Catchers sting

Dario Devic pleaded guilty after getting caught up in Surrey Creep Catcher sting in Whalley in 2016

POLL: Do you support amalgamation for communities in the Capital Region?

Residents in Victoria and Saanich will be voting on Oct. 20 on… Continue reading

Qualicum Beach gaming company awarded virtual reality game of the year

Cloudhead Games lauded as it teases new project with ‘industry giant’

5 races to watch in B.C.’s municipal elections this Saturday

This year’s election results across more than 160 cities in B.C. will start pouring in after polls close Saturday at 8 p.m.

Annual pace of inflation slows to 2.2 per cent in September: Statistics Canada

Statistics Canada said Friday the consumer price index in September was up 2.2 per cent from a year ago compared with a year-over-year increase of 2.8 per cent in August

Dog deaths in Lower Mainland may be tied to suspected mushroom poisoning: RCMP

Police have received reports in the last month about several dogs becoming ill after visiting a park in North Vancouver

First Nation female hockey player a force on the ice

Bree-Anna Henderson continues to lead as one of the top scorers in her last year of hockey.

Most Read