Oak Bay mom-preneur Kate Jordan instructs Petra Dosenovic on how to use the SassyFrassy band during the Victoria launch of her online business.

Product provides style on the go

Oak Bay entrepreneur bids adieu to curlers with Sassybands

Oak Bay entrepreneur Kate Jordan wonders: “What are you going to do with your freedom hour?”

It’s something she questions with the SassyFrassy brand she created that promises to free women from being limited to styling hair at home or a salon. Jordan’s portable chic invention can be used by women on the go, whether to work, to the kids’ soccer games, to the gym or wherever a busy day takes you.

“I have long thick hair that frizzes out and I don’t want to spend time on my hair,” Jordan said.

She discovered a hair-wrapping technique that the family said she could easily go out in.

“I get more compliments when it’s in than out,” she said, gesturing to the loops of hair wrapping her head like a braid.

The Sassyband works at the spa or while you sleep overnight.

“The ideal is to wear it damp and all day,” she said.

The result is two fabulous looks: a great look while you are wearing the band and great curls after you take the band out. There are also heat and aromatherapy options for the bands that are manufactured in Esquimalt.

Despite a BA in chemistry, Lisa Gelling of Esquimalt finds her forte as a seamstress, creating both SassyFrassy bands and her own small business in reusable diapers.

“I do a lot of sewing for my kids,” she said. Pregnant with her fourth child, Gelling swears she can install the headband while flipping pancakes and adores the curls they create that make her feel ready for an evening out.

Users tie the patented Sassy hairband around their head, and simply wrap sections of hair around the band. After about a half hour or more, depending on preference of curl or wave, users untie the Sassyband, shake out their hair and enjoy a headful of bouncy curls.

“When you get time freed up it fills right in,” Jordan said. “I want them to think ‘I committed this time to thinking about myself’.”

Jordan vows 10 per cent of the proceeds will go to a variety of charities with Women in Transition as the big one.

“Obviously I have a heart for helping women. I feel for them,” Jordan said. “If we can give some time to someone in a day to focus on themselves that’s good.”

Jordan introduced SassyFrassy kits to the world with a launch in Victoria last Friday. The kits are available online only for $24.95 and include the band and the instant heat inserts.  Additional heat and lavender inserts are available for $3. For additional information and instructional video, visit sassyfrassy.com.

cvanreeuwyk@oakbaynews.com